Campaign Manager Certification Exam Answers

The Creative Certification exam covers rich media creative setup using Google Web Design and Creative to build HTML5 and dynamic creatives. It also assesses the steps to preview, QA, and publish creatives to Campaign Manager, and then measure results.

Users completing this exam should have experience with Studio and dynamic workflows, working with feeds, and the production of display ads with Google Web Designer and hand-coded creatives. This exam also covers knowledge related to workflow integration with trafficking and programmatic campaigns.

The knowledge tested in this exam typically aligns with the following roles:

Project Manager
Creative Developer
Designer/Animators
Creative Director

50 questions

You will have 60 minutes to complete the exam.

A score of 80% or higher is required to pass the exam.

https://academy.exceedlms.com/student/path/8637

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What is required to track mobile app conversions using Floodlight tags?

An HTML5 macro added to the Floodlight tag and ad tag, and uploaded in the SDK

A user-resettable device identifier passed to both Floodlight tags and the ad tags running in apps

A Floodlight tag with the activities set to collect in-app variables, available in DT files

A dynamic publisher pixel implemented in the Floodlight tag

When would a VPAID asset be used?

As a backup for a VAST asset

When VAST is not supported

For videos served on mobile devices

When a video ad contains interactive features

What are two benefits of using the INS tag? (select two)

Select All Correct Responses

Eliminates the need for publishers to add cache-busters

Reduces load latency

Serves ads on browsers that don't support Javascript

More robust Verification data

Which two features may be used to log additional information about a click? (select two)

Event tags
Image source tags
Dynamic targeting keys
Landing page URL suffix

When dynamic display creatives are published from Studio, what creative type is set in Campaign Manager?

HTML5 banner
Rich Media
Custom Display Interstitial
Image

To link a Display & Video 360 advertiser, what initial step must be taken in Campaign Manager?

From Campaign Manager, go to the Google Marketing Platform apps icon and select Display & Video 360
Contact support using live chat
Add the Display & Video 360 partner ID to the Floodlight configuration as an association
Create a new association in the advertiser's properties and add the Trafficking code

What cost model only calculates cost for impressions measured as viewable by Active View?

CPA
vCPM
CPM
CPC

Where are Campaign Manager and Display & Video 360 linked?

Floodlight configuration
Advertiser properties
Admin subaccounts
Campaign properties

When the primary HTML5 assets get delayed, what will serve in a user's browser as it's loading?

Backup image
.swf file
Default ad
Polite load image

For Floodlight tags to properly attribute in-app conversions, what needs to happen within the app?

Device ID needs to be passed into the dc_rdid parameter
A global site tag (gtag.js) must be used
The tag needs to be set as INS tag with mobile capacity
The tag needs to be assigned an app ID

What happens when a user meets the frequency cap for an ad?

Another ad or a default ad is served
The placement stops serving to that user
Ads serve at a lower CPM
Ads stop serving to that user

If an Agency Trafficker can only see a subset of active campaigns within their account view, where would a Agency Admin go to adjust access to all campaigns?

Subaccount access
User roles
User profile filters
Google account permissions

Which information can be extracted from the data in the Verification tab? (select two)

Select All Correct Responses

Charts showing all of the errors related to visual performance
Issues related to content
Conversion and revenue performance
Errors for the ad tag related to implementation issues

What does an "execution channel" represent in the Planning process?

The "link" from the inventory in a media plan to a Campaign Manager campaign where placements can be executed
A "channel" created between an advertiser and publisher as soon as the RFP is sent
An area to enter the user's objectives, budget, and start and end dates
The act of sending an RFP to begin the negotiation process with the publisher

What targeting rules display an ad to users who have viewed a product, but not purchased it?

Positively target all product viewers AND collect purchase IDs using u-variables
Negatively target all product purchasers AND collect purchase IDs using u-variables
Positively target all product viewers AND negatively target all product purchasers
Positively target all product purchasers AND negatively target all product viewers

What attribution model uses Floodlight data from both attributed and non-attributed conversions?

Time Decay model
First Interaction model
Data-driven model
Linear model

In which two tags can the keyword macro (%k) be added? (select two)

Select All Correct Responses

Floodlight
Tracking Ad
Placement
Impression Event

In a Path to Conversion report, when a user selects to "Pivot On Interaction Path," what are two major differences from the unpivoted report? (select two)

Select All Correct Responses

Rows and columns aren't affected by a pivot, but can only be filtered when unpivoted
Rows and columns are flipped
Each conversion gets its own row with interactions in separate columns
Each interaction gets its own row with interactions spread across rows

Cross-environment conversion methodology takes into account what data sources?

Cookies, SDKs, audience data

Resettable device IDs, cookies, anonymized Google sign-ins

Data pools, cookies, audience IDs

Device types, OS, cookies

What data is provided in Video Verification?

Video player size and viewability

Asset and transcoding validation

Resolution and bit rate details

Information about ads that served on the same page

What timezone is used in Data Transfer (DT) timestamps for impression and click files?

The advertiser's timezone
Coordinated Universal Time (UTC)
Eastern Time (ET)
The user's timezone

What report shows how long it takes for a customer to convert after interacting with an ad?

First Interaction
Path Length
Path to Conversion
Time Lag

What ad setting limits the number of times that ad can be shown to a particular user?

Hard cut-off
Priority
Frequency cap
Impression ratio

When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign?

Allocate more budget to building better video creatives

Target remarketing lists for all image creatives

Create a sequential rotation with the Rich Media creative set first

Assign the ad's frequency cap to one impression per day

When using a placement media cost cap, what will happen once the cap is reached?

Campaign Manager will stop calculating and reporting Media Cost for the Placement moving forward
Ad-serving fees won't be charged
Reports will not reflect the impressions and click metrics
The placement will be paused until the cap is removed

What feature can be used to combine log-level impression and click data for a custom reach analysis?

Attribution conversion segments
Data Transfer
Line item filtering in Studio
GRP Insights

Which functionalities are available to manage conversion data using the API? (select two)

Select All Correct Responses

Run
Update
Insert
Delete

At what level can landing pages be managed across campaigns?

Advertiser
Creative
Placement
Ad

When a "plan" is executed in Planning, what information is pushed to Campaign Manager?

A dynamic feed that can be quickly implemented into Studio
TrueView placements for running on YouTube properties
A list of creative specifications for implementing the deals in Display & Video 360
A list of placements you intend to purchase and the publishers you're buying inventory from

When is an impression counted in Reporting?

After the creative is served and viewed on the site
After the browser begins loading the webpage
As soon as a creative is requested from the publisher
After a user’s device indicates that the creative download has begun

What action must occur for a team member to get access to Data Transfer files in Google Cloud Storage?

Run the script: gs://[bucket_name]/[username]

Add the team member's email to the Google Group associated with the Cloud Storage bucket

Set up an automated email for the team member to receive daily reports

Associate the team member with a User Profile designated for Google Cloud access

What account structure should be used to share Floodlight tags and audience lists between multiple Advertisers?

A single Floodlight activity
A parent/child relationship
An account/advertiser relationship
Shared billing profiles

In the Insights tab in Reporting, which two cards show a snapshot of performance? (select two)

Select All Correct Responses

Device Usage
Creative Type
Video Player Size
Paid Search Ad

Which metric is NOT available in Data Transfer?

Cross-environment conversions
Designated Market Area (DMA) ID
Active View: % of Completed Impressions Visible
% Invalid Clicks

Where would purchased inventory for a campaign be entered in Campaign Manager?

Floodlight tags
Landing pages
Campaigns
Placements

What is the limit to retrieve log data from a Data Transfer Google Bucket?

1 year
30 days
Unlimited
60 days

Which three workflows can be used to make bulk edits? (select three)

Select All Correct Responses

The DCM/DFA Reporting and Trafficking API
Campaign spreadsheet upload
The Campaign Manager filtered view
The Edit Multiple button

What Floodlight conversion counting method would report the first visit for each user within a given day?

Per session
Transactions
Unique
Standard

What report tracks Floodlight attribution in Reporting?

Path to Conversion
Insights
Cookie Reach Overlap
Floodlight impressions

Unless default ads are disabled, what campaign trafficking action triggers the automatic creation of a default ad for display placements?

Adding an HTML5 creative at the campaign level
Adding a rich media creative at the campaign level
Adding an image creative at the advertiser level
Adding an image creative at the campaign level

What HTML elements of a Floodlight tag's iFrame code identify the unique activity?

"src" and 1x1
u1 and "fls"
1x1 and "ord"
"type" and "cat"

Which two methods count impressions on site-served creatives? (select two)

Select All Correct Responses

Click tracker ad
Mobile tracking ad
1x1 impression tracker
Tracking Ads

Where in Campaign Manager can the Site ID(s) required to push placements to Display & Video 360 be found?

In the advertiser's properties, under Landing Pages
Next to its associated site name within a Campaign
In Campaign Manager Account Admin settings
In Site Directory under Properties

What report in Report Builder shows the number of unique users who have interacted with ads?

Path to Conversion
GRP
Standard
Cookie Reach Overlap

Paid search dimensions in Report Builder are compatible with what metric?

Downloaded impressions
Paid Search Revenue
Active View
Cost Per Click

What is the more cost-effective way to restrict ads served to a specific geographic region?

Geo-targeting managed by the ad server
Frequency caps managed the publisher or DSP
Language targeting managed by the ad server
Geo-targeting managed by a publisher or DSP

What are three benefits of using Internal Redirect tags? (select three)

Select All Correct Responses

Saves time from having to negotiate deals with the publisher
Richer domain information in Verification
Standardize a counting method with platform publishers
Reduce latency on ad-serving

What settings are required to give a user reporting access for a single advertiser?

Create a user role, and assign the advertiser as the sub-account.
Schedule a report to be sent to the user, automatically granting them access to that data
Create a user profile with a reporting-only user role, and filter for that advertiser
Ask the advertiser to send an email to support, granting access to their reporting data