Campaign Manager Certification Exam Answers - Category

Campaign Manager Certification Exam Answers

The Creative Certification exam covers rich media creative setup using Google Web Design and Creative to build HTML5 and dynamic creatives. It also assesses the steps to preview, QA, and publish creatives to Campaign Manager, and then measure results.

Users completing this exam should have experience with Studio and dynamic workflows, working with feeds, and the production of display ads with Google Web Designer and hand-coded creatives. This exam also covers knowledge related to workflow integration with trafficking and programmatic campaigns.

The knowledge tested in this exam typically aligns with the following roles:

• Project Manager
• Creative Developer
• Designer/Animators
• Creative Director

 

50 questions

You will have 60 minutes to complete the exam.

A score of 80% or higher is required to pass the exam.

https://academy.exceedlms.com/student/path/8637

 

 

 

What is required to track mobile app conversions using Floodlight tags?

An HTML5 macro added to the Floodlight tag and ad tag, and uploaded in the SDK

A user-resettable device identifier passed to both Floodlight tags and the ad tags running in apps

A Floodlight tag with the activities set to collect in-app variables, available in DT files

A dynamic publisher pixel implemented in the Floodlight tag

 

When would a VPAID asset be used?

As a backup for a VAST asset

When VAST is not supported

For videos served on mobile devices

When a video ad contains interactive features

 

What are two benefits of using the INS tag? (select two)

Select All Correct Responses

Eliminates the need for publishers to add cache-busters

Reduces load latency

Serves ads on browsers that don't support Javascript

More robust Verification data

 

Which two features may be used to log additional information about a click? (select two)

• Event tags
• Image source tags
• Dynamic targeting keys
• Landing page URL suffix

 

When dynamic display creatives are published from Studio, what creative type is set in Campaign Manager?

• HTML5 banner
• Rich Media
• Custom Display Interstitial
• Image

 

To link a Display & Video 360 advertiser, what initial step must be taken in Campaign Manager?

• From Campaign Manager, go to the Google Marketing Platform apps icon and select Display & Video 360
• Contact support using live chat
• Add the Display & Video 360 partner ID to the Floodlight configuration as an association
• Create a new association in the advertiser's properties and add the Trafficking code

 

What cost model only calculates cost for impressions measured as viewable by Active View?

• CPA
• vCPM
• CPM
• CPC

 

Where are Campaign Manager and Display & Video 360 linked?

• Floodlight configuration
• Advertiser properties
• Admin subaccounts
• Campaign properties

 

When the primary HTML5 assets get delayed, what will serve in a user's browser as it's loading?

• Backup image
• .swf file
• Default ad
• Polite load image

 

For Floodlight tags to properly attribute in-app conversions, what needs to happen within the app?

• Device ID needs to be passed into the dc_rdid parameter
• A global site tag (gtag.js) must be used
• The tag needs to be set as INS tag with mobile capacity
• The tag needs to be assigned an app ID

 

What happens when a user meets the frequency cap for an ad?

• Another ad or a default ad is served
• The placement stops serving to that user
• Ads serve at a lower CPM
• Ads stop serving to that user

 

If an Agency Trafficker can only see a subset of active campaigns within their account view, where would a Agency Admin go to adjust access to all campaigns?

• Subaccount access
• User roles
• User profile filters
• Google account permissions

 

Which information can be extracted from the data in the Verification tab? (select two)

Select All Correct Responses

• Charts showing all of the errors related to visual performance
• Issues related to content
• Conversion and revenue performance
• Errors for the ad tag related to implementation issues

 

What does an "execution channel" represent in the Planning process?

• The "link" from the inventory in a media plan to a Campaign Manager campaign where placements can be executed
• A "channel" created between an advertiser and publisher as soon as the RFP is sent
• An area to enter the user's objectives, budget, and start and end dates
• The act of sending an RFP to begin the negotiation process with the publisher

 

What targeting rules display an ad to users who have viewed a product, but not purchased it?

• Positively target all product viewers AND collect purchase IDs using u-variables
• Negatively target all product purchasers AND collect purchase IDs using u-variables
• Positively target all product viewers AND negatively target all product purchasers
• Positively target all product purchasers AND negatively target all product viewers

 

What attribution model uses Floodlight data from both attributed and non-attributed conversions?

• Time Decay model
• First Interaction model
• Data-driven model
• Linear model

 

In which two tags can the keyword macro (%k) be added? (select two)

Select All Correct Responses

• Floodlight
• Tracking Ad
• Placement
• Impression Event

 

In a Path to Conversion report, when a user selects to "Pivot On Interaction Path," what are two major differences from the unpivoted report? (select two)

Select All Correct Responses

• Rows and columns aren't affected by a pivot, but can only be filtered when unpivoted
• Rows and columns are flipped
• Each conversion gets its own row with interactions in separate columns
• Each interaction gets its own row with interactions spread across rows

 

Cross-environment conversion methodology takes into account what data sources?

Cookies, SDKs, audience data

Resettable device IDs, cookies, anonymized Google sign-ins

Data pools, cookies, audience IDs

Device types, OS, cookies

 

What data is provided in Video Verification?

Video player size and viewability

Asset and transcoding validation

Resolution and bit rate details

Information about ads that served on the same page

 

What timezone is used in Data Transfer (DT) timestamps for impression and click files?

• The advertiser's timezone
• Coordinated Universal Time (UTC)
• Eastern Time (ET)
• The user's timezone

 

What report shows how long it takes for a customer to convert after interacting with an ad?

• First Interaction
• Path Length
• Path to Conversion
• Time Lag

 

What ad setting limits the number of times that ad can be shown to a particular user?

• Hard cut-off
• Priority
• Frequency cap
• Impression ratio

 

When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign?

Allocate more budget to building better video creatives

Target remarketing lists for all image creatives

Create a sequential rotation with the Rich Media creative set first

Assign the ad's frequency cap to one impression per day

 

When using a placement media cost cap, what will happen once the cap is reached?

• Campaign Manager will stop calculating and reporting Media Cost for the Placement moving forward
• Ad-serving fees won't be charged
• Reports will not reflect the impressions and click metrics
• The placement will be paused until the cap is removed

 

What feature can be used to combine log-level impression and click data for a custom reach analysis?

• Attribution conversion segments
• Data Transfer
• Line item filtering in Studio
• GRP Insights

 

Which functionalities are available to manage conversion data using the API? (select two)

Select All Correct Responses

• Run
• Update
• Insert
• Delete

 

At what level can landing pages be managed across campaigns?

• Advertiser
• Creative
• Placement
• Ad

 

When a "plan" is executed in Planning, what information is pushed to Campaign Manager?

• A dynamic feed that can be quickly implemented into Studio
• TrueView placements for running on YouTube properties
• A list of creative specifications for implementing the deals in Display & Video 360
• A list of placements you intend to purchase and the publishers you're buying inventory from

 

When is an impression counted in Reporting?

• After the creative is served and viewed on the site
• After the browser begins loading the webpage
• As soon as a creative is requested from the publisher
• After a user’s device indicates that the creative download has begun

 

What action must occur for a team member to get access to Data Transfer files in Google Cloud Storage?

Run the script: gs://[bucket_name]/[username]

Add the team member's email to the Google Group associated with the Cloud Storage bucket

Set up an automated email for the team member to receive daily reports

Associate the team member with a User Profile designated for Google Cloud access

 

What account structure should be used to share Floodlight tags and audience lists between multiple Advertisers?

• A single Floodlight activity
• A parent/child relationship
• An account/advertiser relationship
• Shared billing profiles

 

In the Insights tab in Reporting, which two cards show a snapshot of performance? (select two)

Select All Correct Responses

• Device Usage
• Creative Type
• Video Player Size
• Paid Search Ad

 

Which metric is NOT available in Data Transfer?

• Cross-environment conversions
• Designated Market Area (DMA) ID
• Active View: % of Completed Impressions Visible
• % Invalid Clicks

 

Where would purchased inventory for a campaign be entered in Campaign Manager?

• Floodlight tags
• Landing pages
• Campaigns
• Placements

 

What is the limit to retrieve log data from a Data Transfer Google Bucket?

• 1 year
• 30 days
• Unlimited
• 60 days

 

Which three workflows can be used to make bulk edits? (select three)

Select All Correct Responses

• The DCM/DFA Reporting and Trafficking API
• Campaign spreadsheet upload
• The Campaign Manager filtered view
• The Edit Multiple button

 

What Floodlight conversion counting method would report the first visit for each user within a given day?

• Per session
• Transactions
• Unique
• Standard

 

What report tracks Floodlight attribution in Reporting?

• Path to Conversion
• Insights
• Cookie Reach Overlap
• Floodlight impressions

 

Unless default ads are disabled, what campaign trafficking action triggers the automatic creation of a default ad for display placements?

• Adding an HTML5 creative at the campaign level
• Adding a rich media creative at the campaign level
• Adding an image creative at the advertiser level
• Adding an image creative at the campaign level

 

What HTML elements of a Floodlight tag's iFrame code identify the unique activity?

• "src" and 1x1
• u1 and "fls"
• 1x1 and "ord"
• "type" and "cat"

 

Which two methods count impressions on site-served creatives? (select two)

Select All Correct Responses

• Click tracker ad
• Mobile tracking ad
• 1x1 impression tracker
• Tracking Ads

 

Where in Campaign Manager can the Site ID(s) required to push placements to Display & Video 360 be found?

• In the advertiser's properties, under Landing Pages
• Next to its associated site name within a Campaign
• In Campaign Manager Account Admin settings
• In Site Directory under Properties

 

What report in Report Builder shows the number of unique users who have interacted with ads?

• Path to Conversion
• GRP
• Standard
• Cookie Reach Overlap

 

Paid search dimensions in Report Builder are compatible with what metric?

• Downloaded impressions
• Paid Search Revenue
• Active View
• Cost Per Click

 

What is the more cost-effective way to restrict ads served to a specific geographic region?

• Geo-targeting managed by the ad server
• Frequency caps managed the publisher or DSP
• Language targeting managed by the ad server
• Geo-targeting managed by a publisher or DSP

 

What are three benefits of using Internal Redirect tags? (select three)

Select All Correct Responses

• Saves time from having to negotiate deals with the publisher
• Richer domain information in Verification
• Standardize a counting method with platform publishers
• Reduce latency on ad-serving

 

What settings are required to give a user reporting access for a single advertiser?

• Create a user role, and assign the advertiser as the sub-account.
• Schedule a report to be sent to the user, automatically granting them access to that data
• Create a user profile with a reporting-only user role, and filter for that advertiser
• Ask the advertiser to send an email to support, granting access to their reporting data

 

Which two tabs in Reporting provide access to viewability data? (select two)

Select All Correct Responses

• Verification
• Summary
• Report Builder
• Attribution

 

To set ad status to "active," which two objects must be assigned to an ad?

Select All Correct Responses

• A placement
• An active creative
• A frequency cap
• A priority

 

What section within a Floodlight activity's settings allows users to add publisher tracking tags?

• Advanced properties
• Dynamic tags
• Custom Floodlight variables
• Google Tag Manager

 

What Floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service?

• Custom 1x1 pixel that fires when the product or service page loads
• Sales Floodlight tags that capture revenue
• Custom Floodlight variable that captures the product or service ID
• Dynamic Floodlight tag that sources product or service IDs

 

What counting method tracks the number of sales made or items purchased?

• Sales activities
• Standard counting
• Counter activities
• Custom Floodlight variables

 

Agency Admin, Agency Trafficker, and Site Trafficker are examples of what?

• Placement strategies
• Content categories
• User roles
• User profiles

 

What level is used to calculate conversions if the lookback window differs between objects?

• Placement level
• Site level
• Campaign level
• Account level

 

If a publisher serves a placement tag after the campaign end date, what ad will serve?

• Nothing will serve
• The backup image
• A random ad
• The default ad

 

At what level can landing pages be set, so they are the same across multiple ads?

• Creative
• Placement
• Account
• Ad

 

What ad setting ensures a qualified user will always be served a city-targeted ad first over a country-targeted ad when both ads are assigned to the same placement?

• Priority
• Keyword targeting
• Dynamic targeting keys
• Frequency cap

 

What must a Floodlight tag include to capture product data alongside a conversion?

• Custom Floodlight variable
• Dynamic pixels
• 1x1 tracking pixel
• An ord value

 

What action can be taken to select which columns appear in the trafficking interface?

• Create a new user profile
• Create a new user role
• Create a filter
• Create a custom view

 

When assets are added to an existing creative, where will these updates be reflected?

• Updates appear as a new creative
• In the creative preview, but not in currently assigned ads
• Within the ads where the creatives are assigned
• In future ad creative assignments, but not within existing ads

 

What are two Video Verification metrics? (select two)

Select All Correct Responses

• Audio muted at finish
• Eligible impressions for audio
• Audio muted at start
• Video Prominence Score

 

The Insights tab in Reporting shows the view performance against which three goals? (select three)

Select All Correct Responses

• Click rate
• Cost per activity (CPA)
• Viewable CPM
• Conversions per impression

 

Counters and Total Interactions metrics are available for which type of creatives?

• Mobile in-app interstials
• Twitter creatives
• HTML5 creatives coded in GWD
• Creatives built in Studio

 

Which two methods measure impressions served in a mobile app? (select two)

• 1x1 impression tracker
• Mobile tracking ad
• Serving mobile creative directly through Campaign Manager
• Click tracker ad

 

Audience lists created in Campaign Manager can be automatically shared with which linked applications? (select three)

• Search Ads 360
• Studio
• Google Ads
• Display & Video 360

 

What object in Campaign Manager is equivalent to a creative in Display & Video 360?

• Placement
• Ad
• Creative
• Campaign

 

Which conditions must be true in order to designate an advertiser as a "child"?

• The advertiser doesn't have any "child" advertisers associated with it
• The advertiser is part of a subaccount
• There aren't any Floodlight activities associated with the "child" advertiser
• There aren't any campaigns associated with the "parent" advertiser

 

The "DCM/DFA Trafficking and Reporting API" can directly accomplish which two tasks? (select two)

Select All Correct Responses

• Upload conversions
• Customize verification alerts
• Customize reporting
• Download data transfer log files