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Home » Uncategorized @en » Page 16

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Ms. Dent wants to use Google Forms and Google Sheets to collect and track different aspects of her students’ work. Use drag and drop to show how she could use these Google tools efficiently.

September 17, 2017 By CertificationAnswers

Ms. Dent wants to use Google Forms and Google Sheets to collect and track different aspects of her students’ work. Use drag and drop to show how she could use these Google tools efficiently.

 

A) Create a gradebook to track student scores

B) Check class understanding of a topic

C) Protect collected data from change

D) Collect anonymous feedback

E) Analyze trends on a record of books read by students

 

https://www.youtube.com/watch?v=d9lfPo9mBEw

 

Filed Under: Google Certified Educator Level 1 Exam Answers, Uncategorized @en

AdWords Display Assessment Answers – Academy for Ads

September 17, 2017 By CertificationAnswers

AdWords Display Assessment Answers – Academy for Ads

  • You are interested in understanding how clicks lead to a sale on your site.

    What do you call a click that leads to a sale on your site?

     

    The correct answer was Conversion.

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  • A running shoe company wants to reach “avid marathon runners” instead of just “sports fans.”

    Which targeting method should this advertiser use?

     

    The correct answer was Custom Affinity Audiences.

 

  • John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch.

    Which targeting option should he use?

    The correct answer was Demographic targeting.

 

  • You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads.

    Which category describes the users that visited your homepage but didn’t move any further into your site?

    The correct answer was Homepage visitors.

 

  • In addition to partner websites, where can you display your ads on the Google Display Network? (Choose 2)

    The correct answer was YouTube.com, Mobile sites that are part of the Google Display Network.

 

  • What does remarketing allow you to do? (choose 2)

    The correct answer was Tailor your ads to users based on their previous actions on your website or app, Reconnect with people who have previously visited your website or mobile app by showing them relevant ads as they browse the web .

 

  • Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10.

    Which bidding strategy is best for you?

 

  • If John is setting up a new video campaign, which manual bidding strategy should he use?

    The correct answer was Cost-per-view .

 

  • James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups.

    What information can he learn from conversion tracking? (choose 2)

    The correct answer was How many people sign up for lessons after seeing the ad.

 

  • If you’d like to ensure the users fill in a survey on your website.

    Which marketing objective do you need to select when setting up your Display campaign?

 

  • Which bidding strategy should you use if you want to increase revenue from your ad spend?

 

  • You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model.

    Which metrics do you need to look at in your reports?

 

  • You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop.

    Which bid strategy do you need to select when setting up your campaign to get the required results?

 

  • What is your advertising objective if you want to ensure your content catches the eye of the people who want what you offer?

    The correct answer was Influence Consideration.

 

  • You’d like to show your ads to customers who live in a specific region or country and speak German.

    Which targeting method can you use?

    The correct answer was Location and language targeting.

 

  • You are interested in understanding how campaigns are driving traffic to your site.

    What metric would you look at to see how often people who see your ad end up clicking it?

    The correct answer was Clickthrough rate.

 

  • In your next campaign you’d like to show images of your products in your ads.

    What campaign type do you choose?

 

  • Sally is planning two new spring campaigns – one to target her stylish, 30-something clientele, and another one for a trendier, 20-something crowd.

    Which tool can she use to easily create compelling image ads for these campaigns?

 

  • Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?

    The correct answer was Dynamic remarketing.

 

  • You manage the advertising for a travel company and you’re trying to pick the best ad formats for your spring Display campaign.

    What’s a good strategy for picking your formats?

    The correct answer was Select formats based on your marketing objectives.

 

  • Which ad formats are recommended for influencing consideration?

    The correct answer was Gmail Ads, standard text and image ads.

 

  • What do you need to have in order to plan a campaign with Display Planner? (Choose 2)

    The correct answer was Keyword, topic or site your customers are interested in, Your landing page.

 

  • What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?

    The correct answer was Build Awareness.

 

  • Which ad formats are recommended for driving action?

    The correct answer was Dynamic Ads, Click to locate text ads.

 

  • What is the reach of the Google Display Network?

 

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Filed Under: Academy for Ads Answers, Uncategorized @en

You recently read a great article about the importance of a quality mattress in preventing back problems and it reminds you of your client who owns several mattress stores. After reading the article, you:

September 16, 2017 By CertificationAnswers

 

You recently read a great article about the importance of a quality mattress in preventing back problems and it reminds you of your client who owns several mattress stores. After reading the article, you:

 

call your client and tell him about the article, what you thought would be beneficial to him, and engage in additional conversation to see how you might be able to further help him grow his business.

 

send the article to your client’s competitor with some insider notes on what you did for the client. This might be a good opportunity to get his business.

 

do nothing. It was a good article, but your client has been in the industry for 15 years so it would not be anything new for him.

 

send your client an email and explain that you, “just wanted to say ‘hi’.”

 

Explanation:

Your client is your king. Always help him to find right marketing solution that can be beneficial to grow his business. It will create a trustworthiness between you and your client. Your client will understand that you actually care about his business and can help him achieving the desired goal.

 

https://www.youtube.com/watch?v=PlwQicIZmTE

 

Filed Under: Google Digital Sales Certification Exam Answers, Uncategorized @en

A good guideline for asking your client questions to understand her marketing needs and how you might be able to help her is:

September 16, 2017 By CertificationAnswers

 

A good guideline for asking your client questions to understand her marketing needs and how you might be able to help her is:

 

ask questions only if you did not gather enough information from your pre-call planning.

 

ask “yes” or “no” questions to show credibility and avoid confusing the client.

 

uncover the client’s pain points so you can use them against her later.

 

ask questions about the client’s current situation, desired situation and expectations.

 

Explanation:

Always ask your client’s current and desired situation even if you have gathers enough information from pre-call planning. Knowing your customer’s expectation can help you offer her tailored solution. Don’t uncover your customer’s pain points to use against her. Creating a trust with your client can help you while retention.

 

https://www.youtube.com/watch?v=ZSIeB6YjYtg

 

Filed Under: Google Digital Sales Certification Exam Answers, Uncategorized @en

Views can include website data from before the view was created.

September 16, 2017 By CertificationAnswers

 

Views can include website data from before the view was created.

 

False

True

 

Explanation:

A reporting view is the level in an Analytics account where you can access reports and analysis tools. Analytics automatically creates one unfiltered view for every property in your account, but you can set up multiple views on a single property. Any data you send to an Analytics property automatically appears in all views associated with that property.
Read more here: https://support.google.com/analytics/answer/2649553

 

A reporting view is the level in an Analytics account where you can access reports and analysis tools.

Analytics automatically creates one unfiltered view for every property in your account, but you can set up multiple views on a single property. Any data you send to an Analytics property automatically appears in all views associated with that property. For example, if you collect data from two websites and send it to one property, then data from both websites appears in all reporting views on that property. This is also true for web and app data. If you collect data from a mobile app and from a website, and both your SDK and your tracking code send data to one property in your Analytics account, all data (both web and app hits) appear in all reporting views associated with that property.

You can use filters to customize views and see only a subset of data in your reports. You might, for example, have one view to filter out all internal traffic, and another to include only activity from a specific website directory or subdomain. If you send web and app data to the same property, you might want want to use filters to exclude web or app data from specific views. Other Analytics reporting tools, like Goals, Segments, and Alerts are all applied to individual views. You can also restrict user access to specific views so you can control who sees what data.

We recommend that you don’t delete or add filters to your original view. When you delete a view, that particular historical perspective of the data is gone. When you add filters to a view, the data you exclude is unavailable. To preserve all your original data and also control the specific perspectives of that data, create a copy of your original view or set up additional views and customize each one to meet your reporting goals.

Difference between web and app views

When you create a view, you can choose between an app view and a web view. These two view types give you a slightly different analysis experience, but are otherwise the same. For example, app views give you some reports that aren’t available in web views, like Crashes and Exceptions and the Google Play reports and web views give you Site Content reports.

Both types of views can display any data you send to your property, regardless of how you collect those hits. For example, you can see web data in your app views and app data in your web views.

If you’re only collecting and sending one type of data to Google, we recommend using views that will give you the best analysis experience. For example, if you only collect data from mobile apps, select app when you create a view and if you only collect data from websites, select web.

 

https://www.youtube.com/watch?v=1D3UQvfnCos

 

Filed Under: Google Analytics Individual Qualification Exam Answers, Uncategorized @en

During a sales meeting, you use the Google Trends tool to show insights and link back to what the client said about hiring someone to create online campaigns for her toy store website. What is the purpose of doing this?

September 15, 2017 By CertificationAnswers

 

During a sales meeting, you use the Google Trends tool to show insights and link back to what the client said about hiring someone to create online campaigns for her toy store website. What is the purpose of doing this?

 

To let the client know you are the expert

 

There is no purpose to linking back to what the client said

 

It gives you an advantage in negotiating with the client

 

It shows the client that the solution is customized to her situation

 

https://www.youtube.com/watch?v=rwgh3_dGAgU

 

Filed Under: Google Digital Sales Certification Exam Answers, Uncategorized @en

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