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A positioning statement is a quick 90 second explanation of what type of clients you work with, what challenges they face, and how they can benefit from working with you. When is it appropriate to use a positioning statement?

 

When the client has a very large budget and needs especially good treatment to ensure he buys Google AdWords

 

When you want the client to see you as a credible resource with solutions that can help him reach his business objectives

 

When the client is not very clear in his responses to your questions and needs more help understanding your role

 

When the client does not seem interested in Google AdWords

 

https://www.youtube.com/watch?v=M65mq7D1UQU

 

 

You are about to conclude your meeting with a new client who would like to start an online marketing campaign. Before concluding the meeting, what best practice should you use?

 

There is nothing that needs to be done before ending the meeting with the client

 

Review spreadsheets and tools with your client, so she knows you are knowledgeable about growth metrics

 

Review the key objectives the client wants to accomplish with her campaign and the strategy discussed

 

Review the reasons why the client should buy Google AdWords, and be sure to emphasize cost so they understand the investment in future success

 

https://www.youtube.com/watch?v=WDkQIqfVfDw

 

 

Asking a client questions about his desired business objectives is:

 

only important when you are not getting very clear responses about the client’s marketing objectives.

 

a good idea, because it makes you sound like you understand the client.

 

a bad idea, because the scope is too broad for a marketing meeting.

 

a good idea, because it can lead you to other information that may be valuable in providing additional solutions.

 

https://www.youtube.com/watch?v=B1Q2W0FS18c

 

 

Before you meet with your new client, your online research showed that she played golf for a local college you also attended. Bringing this up in when you meet would:

 

demonstrate your interest in the client as a person and help build rapport.

 

increase the length of your meeting beyond what is really necessary.

 

demonstrate your online research abilities so the client sees you as an expert in anything related to growing business online.

 

be unnecessary, because it will not help you make the sale.

 

https://www.youtube.com/watch?v=fB7eeTCz8hM

 

 

Before the start of a meeting, thinking about the meeting’s desired outcome will:

 

not be helpful and will cause you to overthink the meeting.

 

be helpful, because it will allow you to focus on how to maximize success.

 

be helpful, only if it will not increase the length of your meeting beyond what is necessary.

 

be a waste of time, and you are already very busy.

 

Explanation:

Thinking about the meeting’s desired outcome will make you focus on planning the right strategy carefully. A meeting scheduled after a strategic planning tend to generate leads and convert your potential client.

 

https://www.youtube.com/watch?v=P8HOt3IeP2c

 

 

When introducing yourself to a new client, it is important to share:

 

your name and the product you think will benefit the client the most.

 

your name and a brief 15 minute overview of AdWords.

 

your name, your role, and relevant experience in helping companies similar to the client.

 

your name.

 

Explanation:

When you share your expertise and experience, it make your client believe in your compatibility. Always prefer to tell your role in your company and earned experience while introducing yourself.

 

https://www.youtube.com/watch?v=6RF9BrqEf4U