DoubleClick Search Mobile Basics Assessment Answers – Academy for Ads
Question 1 of 15
Uncategorized @en
Dig into ad formats on Ad Exchange Assessment Answers – Academy for Ads
Dig into ad formats on Ad Exchange Assessment Answers – Academy for Ads
-
B1.
-
The mobile rich media ad interface definition (MRAID) standard would most help you make which type of ad?
-
C2.
-
Which task could be best accomplished using the Ad Exchange Marketplace?
-
C3.
-
Which mobile ad format would you use if your client wanted their ad to run before product review video clips on a popular tech website?
-
D4.
-
Which information about a creative would you retrieve using the real-time-bidding (RTB) Breakout tool?
+0 / 1
The correct answer was Bids lost in auction .
-
D5.
-
Which steps would best help you retrieve information on cost per click for a native advertising campaign?
+1
-
A6.
-
What is an important creative detail to keep in mind when buying cross-screen TV advertisements?
+1
-
E7.
While browsing a real estate website on your mobile phone, you come across a native ad.
What best describes its appearance? -
B8.
-
Which of the following are features of mobile app interstitials?
Dig Deeper with Google Shopping Assessment Answers – Academy for Ads
Dig Deeper with Google Shopping Assessment Answers – Academy for Ads
Learn more advanced concepts of managing a Shopping campaign
Get an in-depth understanding of Google Shopping features, policies, and other ad subtypes that target your customer. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.
ADVANCED GOOGLE SHOPPING ASSESSMENT
-
C1.
Geoff cannot understand why his click share on mobile is so low, despite his impression share being relatively high.
How can Geoff improve the clickthrough rate for his mobile Shopping ads?
+0 / 1
The correct answer was Increase his mobile bid adjustment modifier, so his ads are in the top positions..
-
E2.
-
Which components are unique to local inventory ads?
-
G3.
-
If Tim from AdStomp uploaded an item with a price mismatch by accident, what would happen?
-
C4.
-
How can a mobile-optimized site benefit users with a small screen?
+0 / 1
The correct answer was Present a checkout screen that is clear and uncluttered..
-
A5.
-
How are Feed Rules used to support a Shopping campaign?
+0 / 1
The correct answer was To make simple data transformations to existing product information and supply product data for a Shopping campaign.
-
B6.
-
When should you use campaign priority?
- +0 / 1
The correct answer was If a product is in multiple campaigns and you want to determine which campaign should participate in the auction.
-
F7.
-
Which of the following could happen if an item is disapproved because it may violate policies regarding alcohol-related items?
+0 / 1
The correct answer was Other items containing related keywords could be disapproved as well..
-
E8.
-
Cait wants to set up local inventory ads so local customers visit her store.
How does she get started?+0 / 1
The correct answer was She sets up Merchant Center, Google My Business Locations, and Adwords accounts..
H9.
-
Which structured data markup attributes are required for automatic item updates?
-
D10.
-
Sam at Sports Gear is considering promotions for his Shopping ads.
Which of Sam’s promotions are acceptable under Google Shopping’s policies?+0 / 1
The correct answer was 25% off.
-
G11.
-
How do Shopping policies ensure a great user experience?
+0 / 1
The correct answer was Inappropriate and offensive content are not allowed..
-
F12.
-
If your account has been suspended, how will you be notified?
+0 / 1
The correct answer was The notification will be in the Google Merchant Center Home and Diagnostics page, and you will receive an email..
-
B13.
-
How do you set priorities for your Shopping campaigns?
+0 / 1
The correct answer was You will set priorities in the Campaigns section under “Settings”..
-
H14.
-
Which of the following is accomplished with automatic item updates?
+0 / 1
The correct answer was The price and availability attributes on your Shopping ads are automatically updated when you make changes to these attributes on your website..
-
D15.
-
When launching a large number of promotions, what is the most time-efficient way of uploading a large number of promotions at once?
Customer Match Assessment Answers – Academy for Ads
Customer Match Assessment Answers – Academy for Ads
Question 1 of 9
In order to compare the performance of your audience with all other visitors, you added them as an audience to several ad groups with the setting “Bid only” without any bid adjustments. What’s the first step to understanding the conversion rate differences?
Compare the conversion rates for all ad groups.
Compare the conversion rate differences between your audience data and all data for each ad group.
Compare the conversion rate differences for all keywords in each ad group.
Compare the conversion rate differences for your audience data for each ad group.
You want to show ads for more searches done by members of your loyalty program. What feature can you combine with Customer Match to do this?
Display remarketing
Dynamic Search Ads
Remarketing lists for search ads (RLSA)
Ad extensions
How can you use Customer Match on Gmail and YouTube to reach customers?
You can show video ads to people on Gmail.
You can reach people that match your customer data and adjust your bids.
You can match customers across Gmail and YouTube and send them offline discounts.
You can reach anyone that’s been to your website before.
You want to see some initial data for your audience targeting before deciding to increase bids. What’s the best way to do this?
Add audiences to your ad groups without a bid adjustment.
Add audiences to all your ad groups with a +100% bid adjustment.
Add audiences to all your ad groups with a -100% bid adjustment.
There isn’t a way to get this type of data.
Your company offers many different insurance types. Which of the following would be the most compelling ad line to show to users who have a policy with your company and are searching for another type of insurance that you offer?
Show the person’s name in the headline.
You can’t customize ads in this manner.
Buy your next insurance package from us.
Save 10% on bundled policies.
You want to re-engage customers who haven’t bought from you in over a year with a special offer. What can you do?
Use Customer Match to show ads to an email list for customers who haven’t bought from you in over a year. Copy your search campaign. Use the “Target & bid” setting. Create ads that include the special offer.
Use Customer Match to show ads to an email list for customers who haven’t bought from you in over a year. Change the ads in all your search campaigns to include the special offer.
Use remarketing lists for search ads (RLSA) to show ads to an email list for customers who haven’t bought from you in over a year. Copy your search campaign. Use the “Target & bid” setting. Create ads that include the special offer.
Use Customer Match to show ads to an email list for customers who haven’t bought from you in over a year. Copy your search campaign. Use the ‘”Bid only” setting. Create ads that include the special offer.
How many matching email addresses must you have to enable Customer Match in AdWords?
50
100
1,000
500
Your client or manager is worried that uploading customer’s email addresses can unsafely expose the information. What can you do before you upload the email addresses to protect the information?
Delete your audience data
Delete the files
Hash the emails
Tag the emails
Question 9 of 9
You want to understand the performance differences between all site visitors and members of your audience before making bid adjustments. What settings should you use to gather this information?
“Target & bid” with a -100% bid adjustment
“Bid only” without any bid adjustment
“Target & bid” without a bid adjustment
“Bid only” with a +100% bid adjustment
AdWords Video Basic Assessment Answers – Academy for Ads
AdWords Video Basic Assessment Answers – Academy for Ads
-
C1.
-
Which ad format gives viewers the choice of whether or not to watch your ad, and helps drive brand consideration?
-
K2.
-
Maria wants to make sure and share her video ads when her target audience is most likely to view them!
When setting up her TrueView Standard video campaign in AdWords, what setting allows her to adjust these parameters?
-
F3.
-
These people are redefining what it means to be a celebrity by being approachable, conversational, and authentic to millions of dedicated followers. They can activate millions of fans with a click of the “publish” button — and some are sharing the spotlight with brands.
-
B4.
-
What targeting options are available on the Display Network? (Choose 2)
-
H5.
-
An advertiser wants to know the minimum amount of money that she must spend on an AdWords campaign.
What should you tell her?
-
A6.
-
What can you use to connect with people based on their purchase intent?
-
D7.
-
You’re an agency that needs to know the technical specifications to build and implement your upcoming video campaign.
Where can you go to find out how each ad format works,
creative submission timelines, technical specifications, reporting, and third-party tracking capabilities?
-
E8.
-
What is Google’s programmatic buying platform?
-
K9.
-
A huge fan of both in-stream and discovery ads, what advice would you share with Andreas who would like to set up his video campaign in AdWords?
-
A10.
-
Your manager wants to know how Google can help your brand get in front of mobile users. What might you say?
-
E11.
-
Your agency is looking to run a video campaign that has flexible pricing, real-time optimization, and an ad format that allows users to opt out of watching.
Where can you implement this campaign?
-
A12.
-
On mobile alone, what platform reaches more 18- to 49-year-olds than any broadcast or cable TV network?
-
O13.
-
In his TrueView discovery ad, Amir wants to invite people to click to watch his YouTube video about a DIY home improvement project.
What call to action language gives learners a reason to take action?
-
L14.
-
Yoko wants to re-engage prior customers who’ve visited her YouTube channel but haven’t downloaded the shopping app.
What can she identify to make a video remarketing list?
-
J15.
-
Sebastien wants to get a good read on how his users are interacting with his videos across different geographies of his target demographic. For example, it would be helpful to know what calls-to-action are driving higher clickthrough rates.
In which report of YouTube Analytics would he be able to access this kind of data?
-
M16.
-
Before finalizing the target audience for his next campaign, Sacha would like to find out more about what his potential audience, especially what they think about his product.
What Google tool could he use to gain this insight quickly?
-
N17.
-
Mavi wants to do a collaboration with a YouTube star in which she includes her brand’s message in the creator’s video.
What type of collaboration does this describe?
Using a variety of Google tools, Jose was able to glean insight into jean preferences for the area of Chicago in which his new store is opening. However, he has plans to expand nationally!What Google tool could he use to get insight into trends and popularity of products across the U.S.?
- Google Correlate
- Google Surveys
- Google Shopping Insights
- Google Trends
What tool measures brand metrics along the marketing funnel like brand consideration or purchase intent?
- YouTube Analytics
- AdWords Reporting
- Google Brand Lift
- Video Performance Data
Jared would like to use video remarketing to re-engage his current YouTube audience with a new product release.
What’s the critical first step he needs to take within AdWords to start a video remarketing campaign?
- Select the viewer actions he wants to target for his list
- Set the membership duration to Open to ensure he captures all users for an open ended period of time, even new ones
- Add the remarketing list to his campaign
- Link his current AdWords account to his existing YouTube channel
In setting up her latest video campaign on YouTube, Susan is faced with the Video targeting tab and a myriad of audience settings.What strategy should she adopt to optimize her campaign’s view rates?
- Take it easy — to start, simply go with the default targeting settings while getting used to running an AdWords video campaign.
- Start broad — adjust the settings to reach a wide audience, test, and then refine the settings based on the performance data.
- Maximize for success — take advantage of each setting to narrow things down based on the insights you’ve uncovered on your ideal audience.
- Use what you know — adjust the settings to mimic those used for a prior successful video campaign.
Video campaign up and running, check! Now how’s it doing? Holly has just a few minutes to pull some data together on how her audience is responding to the ads. In particular, she wants to know how well her ads are resonating — whether viewers are interacting with the ads they see.What metric should she investigate in AdWords Reporting?
- Clickthrough rate (CTR)
- Cost-per-view (CPV)
- Viewthrough rate
- View rate
What benefit of advertising with TrueView best serves a new video advertiser hoping to share his niche brand story with just the right audience?
- You can tell a personal brand story.
- You can set up a video campaign in just a few minutes.
- You can reach a targeted audience on YouTube and with partners across the Google Display Network.
- You can measure your success using the powerful video performance tools AdWords Video Analytics and YouTube Analytics.
Tom has his sights set on this TrueView in-stream ad launching his new food truck company app.What creative element encourages his customers to interact with the ad and actually take action?
- His company’s brand name
- A direct call-to-action (CTA)
- His company logo
- Background music
For her latest TrueView in-stream ad, Jacquline’s primary goal is to get her brand noticed with the 18-25 year-old set.What could she incorporate in her video to help humanize her brand?
- Add music
- Feature animation
- Collaborate with a YouTube creator
- Use humor
A tech-savvy musician, Josef wants to create his first video ad and he has budget to do so! Although he’s a bit concerned about the actual filmmaking part, he is excited to make this ad himself using YouTube’s Director app.Which app feature best supports his need?
- The app is available at no cost to him or any businesses — big or small.
- It’s mobile-friendly, so he can easily create his video footage on the go.
- It helps connect him with local filmmakers for hire.
- It offers 100+ ready-to-go video templates designed for a variety of businesses, including his.
Matias is thrilled about including video remarketing in his latest campaign strategy to bolster pre-holiday sales of his company’s new toy release. He is eager to re-engage with his prior customers who are exploring his YouTube content.What benefit of video remarketing meets his need?
- It allows for reaching a very broad audience — a scope that includes YouTube, as well as Google’s Search and Display Network.
- It can be set up in AdWords in a few steps.
- It’s cost-efficient by remarketing to customers based on past behaviors that may offer a higher return on investment.
- It offers the opportunity to target specific customers and create personalized messaging to his audience that has shown interest for similar toys on his YouTube channel.
In looking at her performance data, Mia recognizes her video ads aren’t driving traffic to her website as well as she had hoped. In particular the clickthrough rates (CTR) are low.What could she do to increase the CTR over time?
- Fine tune her target audience
- Shorten the video ad’s duration
- Rotate two or three different video ads
- Add a call-to-action (CTA) overlay
Doubleclick Dynamic creative basics – Academy for Ads
Doubleclick Dynamic creative basics – Academy for Ads
Dynamic Creative is DoubleClick’s most versatile solution for serving data-driven creatives — learn how they work and how to set up your own dynamic campaign. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.
B1
-
-
What’s the basic goal of an advertiser’s dynamic creative strategy?
-
A2
-
-
How can advertisers bypass the step of adding the code from the Generate Code screen into their HTML5 creative?
-
E3
-
How do DoubleClick impressions capture information about the viewers advertisers wants to reach?
- B4.
-
Which is the correct order for launching a dynamic campaign?
- E5.
-
What are data insights for DoubleClick advertisers?
- A6.
-
Where does the advertiser’s dynamic creative data feed live?
- D7.
-
Which DoubleClick products can serve creatives?
- D8.
-
What three types of audiences are available to DoubleClick advertisers to help them reach their audiences with the right message at the right moment?
- C9.
-
Where can advertisers define all the different versions of a DoubleClick dynamic creative?
- C10.
-
What’s one way DoubleClick Dynamic Creative saves advertisers’ time?