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Your colleague Leslie asks you if HubSpot can gather and store specific, customized information about your company’s leads. Specificially, she is interested in tracking information like “Has requested a free consultation” and “Is interested in family travel.” Which of the following is the BEST response to Leslie’s question?

 

A) Yes – HubSpot allows you to build custom contact properties to track such information

B) No – You would have to use a CRM like Salesforce to track customer information

C) Yes – However, you would have to get a developer to engineer a solution

D) Yes – Custom contact information can be tracked in an already-existing catch-all field on each contact record called “Notes”

 

https://www.youtube.com/watch?v=xQABuDW4evA

Should this thank you page include a main navigation menu?

 

A) Yes – a thank you page should contain a navigation menu for leads to browse your site

B) No – a thank you page should be free from distractions, including a navigation menu

 

https://www.youtube.com/watch?v=4U1-tUzHXIc

Your co-worker Tom created a landing page for your company’s latest content offer, “A Guide to the Thirty Best Public Parks in the World”. Tom asked you if he can use an inline thank you message rather than a thank you page to save time. How would you respond to Tom?

 

A) That’s a good idea – an inline thank you message is just as effective as a thank you page

B) That’s a good idea – while an inline thank you message doesn’t work for Decision stage offers, it’s just as effective as a thank you page for Awareness stage offers

C) That’s a bad idea – since it’s a downloadable offer, the only way to deliver the guide is with a thank you page

D) That’s a bad idea – we won’t be able to re-engage our new lead and move them further into the Buyer’s Journey

 

https://www.youtube.com/watch?v=yBDU8aZHGQc

All of the following are good additional resources to add to this thank you page EXCEPT:

 

A) A blog post about the reasons to consider taking a family vacation

B) A link to Fifth Season’s customer testimonials page

C) A blog post about the top 5 questions to ask when planning a trip

D) A link to Fifth Season’s profile on TripAdvisor

 

https://www.youtube.com/watch?v=jB0aJjeVoiQ

Which of the following calls-to-action would BEST move the lead further through the Buyer’s Journey on this thank you page?

 

A) A pricing guide for different travel packages

B) An ebook about fun outdoor activities to do with your family

C) A case study about the benefits of corporate retreats

D) An ebook about exotic travel destinations

 

https://www.youtube.com/watch?v=Nvpx0PnAQb0

What is the best way to organize your thank you pages in HubSpot?

 

A) Use a naming convention like “Thank You” or “TY” on all of your pages

B) Use folders

C) Use the Thank You Page template for all pages

D) Select the Thank You Page dropdown in the Options section of the page editor

 

https://www.youtube.com/watch?v=tom7annuu6I