Certification Answers

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The goal of social selling is to _______________ and set the stage for more effective outreach through traditional sales channels.

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The goal of social selling is to _______________ and set the stage for more effective outreach through traditional sales channels.

 

  A)  warm up cold calls
  B)  increase brand recognition for your company
  C)  boost your discoverability and SEO
  D)  lower the cost of doing business by closing deals online
  E)  Always Be Closing

https://www.youtube.com/watch?v=pYguuyp2Vkk

Hootsuite offers a multitude of ways to streamline your social selling activities on Twitter. To maximize your social listening success, create a separate tab for all your _______________. This way you can monitor and engage with prospects, customers and influencers from one central view.

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Hootsuite offers a multitude of ways to streamline your social selling activities on Twitter. To maximize your social listening success, create a separate tab for all your _______________. This way you can monitor and engage with prospects, customers and influencers from one central view.

 

  A)  geo-located tweets
  B)  Twitter analytics
  C)  Twitter Lists
  D)  scheduled tweets
  E)  published tweets

https://www.youtube.com/watch?v=Kk3iAo353GQ

The three networks social sellers use most are:

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The three networks social sellers use most are:

 

  A)  Google+, LinkedIn, and Instagram.
  B)  LinkedIn, Twitter, and Facebook.
  C)  Google+, Twitter, and Facebook.
  D)  Snapchat, LinkedIn, and Twitter.

https://www.youtube.com/watch?v=0JpPJCq87Ys

LinkedIn is a strong network for ________ Social Selling and offers a variety of ways to connect with decision makers based on their professional attributes.

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LinkedIn is a strong network for ________ Social Selling and offers a variety of ways to connect with decision makers based on their professional attributes.

 

  A)  B2B

  B)  B2C

  C)  B2D

  D)  B2M

https://www.youtube.com/watch?v=U31bE6UakYY

As with all your social profiles, ensure all sections of your Twitter profile are filled out completely. Use ______________ as the username and add a company-specific identifier if needed.

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As with all your social profiles, ensure all sections of your Twitter profile are filled out completely. Use ______________ as the username and add a company-specific identifier if needed.

 

  A)  your nickname
  B)  a striking, memorable word or phrase
  C)  your real name
  D)  your industry’s name
  E)  your employee ID number

https://www.youtube.com/watch?v=qROHjCNgPXM

Assume you’re using the Hootsuite Amplify product and you come across a company-approved article that you’d like to share quickly to your LinkedIn, Twitter, and Facebook audience. What sequence of steps would you do to accomplish this?

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Assume you’re using the Hootsuite Amplify product and you come across a company-approved article that you’d like to share quickly to your LinkedIn, Twitter, and Facebook audience. What sequence of steps would you do to accomplish this?

 

  A)  Click ‘Compose’ in the top right drop down of the content source, then click “Confirm Send’ when compose box appears
  B)  Click “Edit Scheduled Message’, then “View Date in Publisher’, then ‘Send to All’
  C)  Click ‘Send to Myself’ within the Engagement Stream, then “Forward to Networks’ within your Command Centre
  D)  Click “Attach’ in the Compose box, select files to be shared, pin the relevant social networks, then click ‘Send’
  E)  Click ‘Share’ and select the social media accounts you want to post it to

https://www.youtube.com/watch?v=dZlJ2UxMUcQ