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When choosing the social networks on which to build your presence, what’s most important to think about?

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When choosing the social networks on which to build your presence, what’s most important to think about?

 

  A)  Where your target audience is most active.
  B)  The networks on which you already have a good working knowledge.
  C)  Which networks best support the content you want to share.
  D)  Which networks will become popular in the coming 1-2 years.

https://www.youtube.com/watch?v=gcXG-um45HI

When using Hootsuite Amplify, what’s the best way to find and share content that will be relevant to your audience’s interests or pain points?

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When using Hootsuite Amplify, what’s the best way to find and share content that will be relevant to your audience’s interests or pain points?

 

  A)  Select content from the Topics set up in your organization
  B)  Use the “Find” button, and then search by Influencer
  C)  Scan the relevant Twitter Lists
  D)  Start hashtag search streams
  E)  Enable the RSS feed functionality under settings

https://www.youtube.com/watch?v=aKZv8FC7x6E

Where on LinkedIn would you search for potential prospects by industry, location, degrees of separation, keywords, and more?

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Where on LinkedIn would you search for potential prospects by industry, location, degrees of separation, keywords, and more?

 

  A)  “People You May Know’ section, under My Network
  B)  “Add Contacts’ section
  C)  “Advanced People Search’
  D)  “Prospect Finder’, under Interests tab
  E)  “Connections’, under My Network

https://www.youtube.com/watch?v=T_p3dgojRCs

Let’s say you’re a real estate agent, and a competing agent in your sales territory is gaining a lot of likes and engagement week over week on their Facebook Business Page – you want to learn more about the type of content they’re sharing with their audience that’s driving that attention. What tool on your Facebook Business Page would you use?

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Let’s say you’re a real estate agent, and a competing agent in your sales territory is gaining a lot of likes and engagement week over week on their Facebook Business Page – you want to learn more about the type of content they’re sharing with their audience that’s driving that attention. What tool on your Facebook Business Page would you use?

 

  A)  Facebook Analytics
  B)  Content Performance Analysis
  C)  Facebook Comparative Content Analysis Tool
  D)  RSS Feeds
  E)  “Pages to Watch’ feature

https://www.youtube.com/watch?v=Wm8NIRhYUwE

By discovering pain points and noticing buying signals you can better qualify your prospects, thereby reducing your________________.

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By discovering pain points and noticing buying signals you can better qualify your prospects, thereby reducing your________________.

 

  A)  return on investment
  B)  customer onboarding expenditure
  C)  average revenue per user
  D)  customer acquisition costs
  E)  business friction

https://www.youtube.com/watch?v=5FEwyU-gNFc

Under the Interests Tab on LinkedIn is the ability to follow companies you’re targeting — following companies can help you glean insights that may help move your sales efforts forward. Which of the following is a best practice for following companies on LinkedIn?

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Under the Interests Tab on LinkedIn is the ability to follow companies you’re targeting — following companies can help you glean insights that may help move your sales efforts forward. Which of the following is a best practice for following companies on LinkedIn?

 

  A)  Keep the list of companies you follow well-pruned to avoid missing a key update
  B)  After following a company, send connection requests to all existing “second-degree connections” between yourself and the company
  C)  When sending a Follow Request to a company, ask that they also follow you in return
  D)  Follow as many companies as possible, to increase the chances of surfacing strategically useful information
  E)  Always include the reason why you’re requesting to follow a company in the text box provided

https://www.youtube.com/watch?v=EDyn8YouRug