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“Social Listening’ and “Active Searching’ are information gathering approaches that social sellers can use to:

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“Social Listening’ and “Active Searching’ are information gathering approaches that social sellers can use to:

 

  A)  produce better targeted Google Analytics reports.
  B)  build out a social media policy and guidelines document.
  C)  build a high ROI paid audience.
  D)  demonstrate ROI to Senior leadership within their firms.
  E)  set the stage for well targeted and effective outreach to clients and prospects.

https://www.youtube.com/watch?v=48rs2ZsaAUg

If you are engaging in social selling activities in the financial services industry in Canada or the U.S., you may not:

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If you are engaging in social selling activities in the financial services industry in Canada or the U.S., you may not:

 

  A)  solicit or accept Recommendations on your personal LinkedIn profile.
  B)  Retweet or Share content posted by competitors.
  C)  engage in any private conversations via Direct Messaging functionality.
  D)  include photos or any other self-identifying visuals.
  E)  engage with comments left by clients or prospects on your posted content.

https://www.youtube.com/watch?v=ZYzstGjtBxE

With respect to curating content that you can share through your social channels, Google Alerts and third party tools such as __________ and __________ can also be configured to find articles and news that may be interesting to your prospects based on certain keywords.

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With respect to curating content that you can share through your social channels, Google Alerts and third party tools such as __________ and __________ can also be configured to find articles and news that may be interesting to your prospects based on certain keywords.

 

  A)  Paper.li, Feed.ly
  B)  Roost, Smart Moderation
  C)  Constant Content, RiteTag
  D)  Zendesk, Feed.ly
  E)  Riffle, Marketo

https://www.youtube.com/watch?v=N3NMQ62ADso

Industries like insurance, financial services and healthcare are prime examples of industries where ___________________.

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Industries like insurance, financial services and healthcare are prime examples of industries where ___________________.

 

  A)  sales activities through social channels are prohibited by federal law
  B)  your emphasis should be on closing business through the social channels themselves
  C)  adoption of social selling was far ahead of the curve
  D)  regulatory oversight impacts social selling activities
  E)  the volume of content you publish should be very high

https://www.youtube.com/watch?v=motq_RLibms

In the summary section of your LinkedIn profile, your primary focus should be on communicating:

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In the summary section of your LinkedIn profile, your primary focus should be on communicating:

 

  A)  job responsibilities with your previous 2-3 employers.
  B)  the depth of your knowledge of your industry, and how you intend to continue growing.
  C)  your professional accomplishments, and where you see yourself professionally in 5 years.
  D)  what you’ve achieved for your customers, not just what you’ve achieved for yourself.
  E)  professional accolades and key people you are connected with in your industry.

https://www.youtube.com/watch?v=H7zasvX-gkc

If you have favourite, trusted industry news sources, you can set up ________________ in your Hootsuite dashboard to post content automatically from those websites.

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If you have favourite, trusted industry news sources, you can set up ________________ in your Hootsuite dashboard to post content automatically from those websites.

 

  A)  TrendSpottr
  B)  Riffle
  C)  Content Auto-Tags
  D)  Auto-Post
  E)  RSS feed

https://www.youtube.com/watch?v=SybQcZwv8o0