Academy for Ads Answers

What are among the top advertiser categories on Waze Local?

 

• QSRs / CDRs

 

• Health care

 

• Convenience stores

 

• All of these

 

To whom do we offer custom Creative for Waze Local campaigns?

 

• Certified Partners

 

• Preferred Partners

 

• Waze Local Starter advertisers

 

• None of these

 

 

Waze users spend how many minutes per day, two to three times per day on the app?

 

• 2 to 3

 

• 5 to 10

 

• 50 to 20

 

• 20 to 40

 

Waze Local Fundamentals Assessment Answers – Academy for Ads PDF

 

 

 

How does the Waze Dashboard define the Navigations performance metric?

The number of Wazers who search for your business

The number of Waze users who click “Drive There” or “Go” from an ad unit or location preview

The number of Wazers who see your ad

The number of Wazers who click on your phone number

 

What additional features are in the Plus dashboard?

History Navigations and Save Clicks

Inbox Impressions

Inbox Action Clicks

All of these

 

Which Agency Partner service level requires Advanced Certification and a minimum quarterly investment?

Waze Certified Partner

Waze Preferred Partner

Both

Neither

 

More than what percentage of drivers using Waze are between 25 and 54 years old?

25%

50%

75%

99%

 

On which of the following popular branding platforms do people spend the most in-app time per month, on average?

Waze

Pinterest

Snapchat

Twitter

 

On which platform can small and medium-sized businesses or national brands seeking localized campaigns advertise?

Waze for Brands

Waze Local

Waze Ads

None of these

 

What is the newest Waze offering?

Connected Citizens Program

Waze for Brands

Waze Local

Waze Carpool

 

Pricing for both Starter and Plus is based upon what type of model?

CPM

Flat rate

Yearly subscription

Monthly fee

 

Pricing for Waze Local Starter begins at as little as $ ____/day, while Waze Local Plus starts at $____/day?

$10 / $1,000

$100 / $500

$2 / $100

$1/$500

 

Insights and data allow Waze Local to effectively target drivers by knowing what?

When drivers are visiting your competitors

When drivers are near your business

When drivers are near your business or visiting your competitors.

When drivers are at home or work

 

Nearly half (46%) of all Waze users have a yearly household income of what amount?

$50K or less

$75K

$90k

$100K or more

 

How many hours per month do Wazers average on the app?

2

5

6

11

 

Name the level(s) of Waze Agency partnership?

Certified Partner

Preferred Partner

Certified Partner and Preferred Partner

Waze Local Partner

 

What do all three ad formats help small and medium-sized businesses or national brands seeking localized campaigns achieve?

Differentiation from similar businesses in their area

Improved location awareness

Increased navigations to their locations and in-store traffic

All of these

 

In 2017, more than ______ drivers visited local businesses in the U.S. advertising on Waze?

0.3 million

1.3 million

2.3 million

3.3 million

 

What does Promoted Search offer?

Priority in drivers’ search results

Business logo and address

Both

Neither

 

How are Waze routes developed to be as efficient as possible?

Crowd-sourcing

Collective GPS tracking

Both of these

Neither

 

What is our company’s mission statement?

Outsmarting traffic, together

Encouraging carpooling

Promoting ride-sharing

Take 50% of cars off the road

 

Almost ⅓ of the Wazers you reach on Waze Local live within how many miles of your business?

6

10

12

15

 

Zero-Speed Takeover displays ads when drivers ________?

Check their phone

Come to a complete stop for more than 3 seconds—safety first!

Search for a business

Begin driving

 

If you plan to spend less than $100/day, which solution is most suitable for your business?

Waze Local Starter

Waze Local Plus

Both

Neither

 

On average, what navigational increase do businesses experience when they advertise on Waze Local?

2%

9%

10%

20%

 

What is the minimum investment requirement for Preferred Partners?

$15k per month for three consecutive months

$45k in the last three months

Either of these

Neither

 

What does the Waze Dashboard allow you to do?

Manage your Starter or Plus account settings

Track the performance of your campaign

View and edit your Creatives

All of these

 

Which Waze offering is a data exchange program that offers Waze vital insights on proposed road closures and detours?

Waze Carpool

Connected Citizens Program

Waze Local

Waze for Brands

 

How many times per day do drivers feel they must use Waze in order to pass “The Toothbrush Test”?

1

2

1.5

0

 

In what year did Google acquire Waze?

2005

2008

2013

2017

 

Wazers with 2 to 4 people in their household make up what percentage of overall users?

25%

50%

60%

65%

 

Which additional ad format does Waze Local Plus offer?

Branded Pins

Promoted Search

Zero-Speed Takeover

None of these

 

What can advertising on Waze Local help small and medium-sized businesses or national brands seeking localized campaigns achieve?

Raise their profile

Increase location awareness

Drive in-store traffic

All of these

 

What do Waze Local ads offer that traditional OOH and billboards lack?

Business name and logo

Business address

Critical targeting and measurement capabilities to reach an audience of 100% nearby drivers in real time

Business phone number

 

What type of additional support do Waze Preferred Partners receive?

Client acquisition

Training materials

Dedicated Account Manager

All of these

 

What business information do Branded Pins provide when a user clicks on them?

Business locations and store hours

Phone number and special deals

Store hours and phone number

Business locations, store hours, phone numbers, and special deals.

 

How do you calculate an Ad’s Click-Through Rate (CTR)?

Ad Unit Clicks/Impressions

Impressions/Ad Unit Clicks

Navigations/Ad Unit Clicks

None of these

 

What is the Waze key user benefit?

Save drivers 30 seconds per day

Save drivers 1 minute per day

Save drivers 2 minutes per day

Save drivers 5 minutes per day

 

How many people use Waze around the world?

20 million

50 million

75 million

100 million

 

 

 

Waze Local Advanced Assessment Answers – Academy for Ads PDF

 

 

Take your knowledge of Waze Local to the next level with Waze Local Academy’s Advanced course. This course will help you optimize your Waze Local campaigns, with creative best practices, a deeper look at the Waze Dashboards, and guidance on how to pitch Waze Local to clients.

Upon completion of these courses, you’ll be one step closer to earning Waze Preferred Partner status, which also requires a minimum ad spend amount of more than $15k per month in the U.S for 3 consecutive months, or $45K in the last 3 months.

 

 

 

Waze users spend how many minutes per day, two to three times per day on the app?

2 to 3

5 to 10

50 to 20

20 to 40

 

To whom do we offer custom Creative for Waze Local campaigns?

Certified Partners

Preferred Partners

Waze Local Starter advertisers

None of these

 

What are among the top advertiser categories on Waze Local?

QSRs / CDRs

Health care

Convenience stores

All of these

 

When designing Waze Local ads, all brand messaging and creative assets should be _______?

Short and sweet

Simple

Contextual

All of these

 

What do the Waze Dashboards allow you to do?

Manage your Starter or Plus account settings

Track the performance of your campaign

View and edit your Creatives

All of these

 

What additional performance tracking metrics does the Waze Local Plus Dashboard include?

Navigation History

Save Clicks

Inbox Impressions and Action Clicks

All of these

 

Almost ⅓ of the Wazers you reach on Waze Local live within how many miles of your business?

6

10

12

15

 

On average, what navigational increase do businesses experience when they advertise on Waze Local?

2%

9%

10&

20%

 

What types of aggregated performance reports can you receive in the Waze Local Plus Dashboard?

Impressions

Engagement

Both of these

Neither of these

 

Which of the following is NOT considered a user Action in the Waze Dashboards?

Ad Unit Clicks

Views (Impressions)

URL Visits

Navigations

 

Copy for Waze Local campaigns should follow a recommended character limit of _______?

25 characters or less

60 characters or less

100 characters or less

200 characters or less

 

What should you consider to write a high-impact, aligned CTA for your Waze Local ad?

Your campaign’s end goal

Waze Local’s CTA

Your campaign’s end goal and Waze Local’s CTA

A CTA repurposed from your digital campaigns

 

In designing your Waze Local Creative, you’re encouraged to think of your Waze ads as which of the following?

Newspaper classified or magazine campaigns

Repurposed digital ads cut from the Internet

Billboards and signs

Television commercials

 

Waze Local’s “billboards with a digital backbone” reach drivers where?

At point of departure or destination

At a static point along the roadside

Throughout the transition from departure to destination and along the journey

None of these

 

What account management capabilities does the Waze Local Plus Dashboard offer?

Switch between accounts

Export performance reports

Edit business / location information

All of these

 

What types of account management capabilities does the Waze Local Starter Dashboard offer?

Add Locations

Edit Business/Location Information

Change Budget/Invoice information

All of these

 

If a client wanted to reach drivers for a Wednesday afternoon only campaign, could they do this?

Yes, with day part targeting

No, not on a specific day of the week

No, not at a specific time

No, Waze Local ads are random

 

Which file type(s) can you use for your Waze Local ad Creative?

Jpg

Png

Both

Neither

 

 

 

 

Nearly half (46%) of all Waze users have a yearly household income of what amount?

 

• $50K or less

 

• $75K

 

• $90k

 

• $100K or more