Academy for Ads Answers

If a client wanted to reach drivers for a Wednesday afternoon only campaign, could they do this?

• Yes, with day part targeting

• No, not on a specific day of the week

• No, not at a specific time

• No, Waze Local ads are random

What types of account management capabilities does the Waze Local Starter Dashboard offer?

• Add Locations

• Edit Business/Location Information

• Change Budget/Invoice information

• All of these

What account management capabilities does the Waze Local Plus Dashboard offer?

• Switch between accounts

• Export performance reports

• Edit business / location information

• All of these

Waze Local’s “billboards with a digital backbone” reach drivers where?

• At point of departure or destination

• At a static point along the roadside

• Throughout the transition from departure to destination and along the journey

• None of these

In designing your Waze Local Creative, you’re encouraged to think of your Waze ads as which of the following?

• Newspaper classified or magazine campaigns

• Repurposed digital ads cut from the Internet

• Billboards and signs

• Television commercials

What should you consider to write a high-impact, aligned CTA for your Waze Local ad?

• Your campaign’s end goal

• Waze Local’s CTA

• Your campaign’s end goal and Waze Local’s CTA

• A CTA repurposed from your digital campaigns