Academy for Ads Answers

Ad Exchange Brand Controls Basics Assessment Answers

How does Google determine which content is suitable for advertising on the Display Network?

It categorizes content into three categories: low, medium, and premier.

All publishers are required to adhere to the AdSense policies, which dictate the types of content suitable for ads.

Once Google approves a new publisher, all of that publisher’s content is eligible to serve ads through the Display Network.

Publishers tell Google which content is suitable for ads.

These were created to promote a positive community for video creators, users, and advertisers alike on YouTube.

Google Display Network Policies

YouTube Community Guidelines

AdSense Program Policies

YouTube Partner Program

To be eligible for advertising, which of the following must videos comply with?

Nothing

Search Network Policies

Advertiser friendly content guidelines

AdSense Program Policies

An advertiser wants to serve on sites that are suitable for all age groups and wants to prevent their ads from running on sexually-suggestive content.

What brand control should they use?

Third-party verification

Pre-targeting URL exclusions

Sensitive categories

Pre-targeting vertical exclusions

Why would an advertiser use pre-targeting vertical exclusions?

If they wanted to prevent their ads from running on inventory from specific domains, channels, videos, and about certain subjects

If they wanted to prevent their ads from running on a specific mobile app

If they wanted to prevent their ads from running on a specific publisher domain

If they wanted to prevent their ads from running on mobile and tablet devices

A Partner Program channel can serve ads on YouTube once it reaches 100 views.

False

True

Who controls the type of site content that’s acceptable for your ads to appear on?

You

Google

Industry-respected certification organizations

Consumers who watch ads

Doubleclick Billing Basics Assessment Answers

Tara is your agency’s Campaign Manager specialist. You reach out to her to figure out why there are additional cost-per-thousand-impressions (CPM) fees on this month’s invoice. What did Tara do to incur this increase in fees?

She launched a new rich media campaign

She set up click trackers

She enabled day and time targeting

She increased media spend, which moved her to a higher rate tier

Your agency has set up a purchase order (PO) number at the billing profile level in Bid Manager.

In which section of the invoice can you see the PO number?

As an invoice split level

Directly below the Order Details

In the upper top corner of the invoice

As a payment coupon

While examining your invoice, you notice a charge that is incorrect.

At what point should you contact your Account Manager?

After paying the invoice

On the last day of the sixty-day billing cycle

After the third day of the month, but prior to the twenty-fifth

Prior to paying the invoice

Which DoubleClick platform is billed on total media costs and includes a platform fee, data fees, and any third-party fees?

AdWords

Campaign Manager

Bid Manager

Search

Alex is in charge of DoubleClick billing for his agency. He’d like to separate charges on his Bid Manager invoice so he can clearly see the costs of media fees and platform fees.

How can he accomplish this?

Assign an Itemization level as “Separate media and platform” fees

Make adjustments based on the sixty-day rolling invoice cycle

Fill out the “Billing invoice code” field

Add the information to the “Invoice detail level” field

Along with rates, which billing configuration is set based on contract?

Email address

Invoice level

Currency

Purchase order (PO) number

Do More With Doubleclick Ad Tags Assessment Answers – Academy for Ads. Learn the ins and outs of using ad tags with DoubleClick Bid Manager and Campaign Manager.

Do more with DoubleClick ad tags

Serve programmatic ads across platforms
Modify ad tags to work with partners
Keep tabs on your ads with verification
Deliver and verify video ads
Make sure your ad tags work

Consist in 12 questions of 15.

1.)

When adding a wrapped tag to Bid Manager you get an alert: “There were errors validating the tag”.
How can you identify the right creative from a sheet of wrapped ad tags?

By pasting each tag until the alert doesn’t show
By finding the creative ID in the ad tag after “p=”
By finding the partner ID in the browser URL after “p=”
Using the placement ID found in the Campaign Manager ad tag after “p=”

2.)

How can you check that your ad’s wrapped tag was added to the correct creative in Bid Manager?

By verifying that the wrapped tags are surrounded by <p></p> tags
By checking the click macro inserted by the vendor
By matching the original Bid Manager creative ID with the wrapped tags
By matching the placement ID between the original and wrapped tags

3.)

What’s the benefit of having a cachebuster macro in your ad tag?

The page loads faster when a browser is refreshed or reloads.
A unique ad impression is served and counted each time a web page loads (or is refreshed).
The ad is loaded from their cache to reduce the cost for serving impressions.
It captures the landing page URL and parses out additional text.

4.)

What happens when you add a third-party ad tag to a Bid Manager advertiser that is linked with Campaign Manager?

This adds a placement to a DO_NOT_EDIT advertiser within the linked advertiser’s Floodlight configuration in Campaign Manager.
This breaks the advertiser association with Campaign Manager, since it doesn’t recognize the tag’s format.
This creates a standard placement, ad, and creative in Campaign Manager for sharing across platforms.
This appends tracking pixels to the creative in Bid Manager, in the form of a P% macro.

5.)

Bean Coffee is geo-targeting Seattle for an in-store promotion.

Which tool in Campaign Manager can they use to check that their ads are only serving in that area?
DoubleClick bid multipliers, filtered by geography
DoubleClick Verification, post-bid measurement
Interactive Media Ads (IMA) metrics
Inventory Availability reports, grouped by geography

6.)

Where can you find the Bid Manager partner ID to link an advertiser with Campaign Manager?

It’s the DCM ID found next to the creative name, in the “Basic details” section.
It’s the number after “p=” in a Bid Manager ad tag, that’s linked to a Campaign Manager advertiser.
It’s the number following “p=” in the browser’s address bar, when signed into the Bid Manager partner account.
It’s the same as the Campaign Manager account ID, found in the Admin tab under the account name.

7.)

Your advertiser uses a data management platform (DMP) that hasn’t been certified on DoubleClick Ad Exchange, and requires appending pixels to ads in Campaign Manager.
What’s one way to continue to serve ads on Ad Exchange as well?

Create two versions of each ad: One with the DMP pixel and one without
Target the ad with a DMP pixel to serve on Ad Exchange inventory, with Bid Manager targeting
Add the DMP pixel to a custom HTML5 creative to serve on Ad Exchange
Create an ad with the DMP pixel and then assign two rotating creatives for Ad Exchange and non-Ad Exchange inventory

8.)

Your rich media ad isn’t clicking through to the right landing page on mobile devices.
What might you discover while troubleshooting?

Mobile ads must have multiple landing page URLs to accommodate different device types.
Tap/touch events weren’t coded correctly into the creative (i.e., in Google Web Designer).
Mobile ads don’t support any rich media elements.
Mobile devices cannot detect http:// landing pages when clicked.

9.)

If your ad is delivered by a third-party ad server, what’s one way to capture click and conversion data in DoubleClick reporting?

Set up tracking ads in Campaign Manager
Set up custom variables in your Floodlight tags
Use vendors who pass data to a data transfer account and download the file
Use a vendor analytics company that integrates with DoubleClick

10.)

When troubleshooting issues with a Bid Manager creative, which unique ID should you provide to your Campaign Manager ad ops team?

The “p” ID found in the web browser’s address bar
The Floodlight configuration ID found in the advertiser’s “Basic details”
The DCM ID found in the creative’s “Basic details” in Bid Manager
The creative’s “p” ID found directly in the Bid Manager ad tag

11.)

Which video ad format allows for additional rich media features, while reducing the available inventory?

In-stream video ads
HTML5 VPAID
Interactive Media Ads (IMA) SDK
VAST

12.)

How can you use a verification vendor for your in-stream video ads without adding the VPAID wrapper?

Use in-stream video redirect
Partner with publishers using the Interactive Media Ads (IMA) SDK
Use companion creatives
Use the Video Suite Inspector

13.)

What technology allows advertisers who use DoubleClick to automatically track the viewability of their ads?

Click trackers
Active View
DoubleClick Creative Solutions
Query Tool

14.)

What steps are required to enable DoubleClick Verification (and Active View measurement) for your in-stream video ads in Campaign Manager?

There are two steps. Upload the video file, then wrap the VAST tag with a VPAID file.
You cannot edit a VAST file in Campaign Manager, so the tag cannot be wrapped for verification.
Create a shadow account in Campaign Manager to wrap your VAST file for DoubleClick Verification.
VAST and VPAID files are automatically wrapped for DoubleClick Verification.

15.)

What’s one way to make your in-stream video ads skippable and reach VAST inventory across exchanges?

Create multiple videos that are 30 seconds and longer
Change the “duration” directly in the VAST tag to 30 seconds
Check “Include skip button” in Campaign Manager’s video settings
Modify the VAST tag’s “creativeProperties”

Optimize performance in DoubleClick Search Assessment Answers – Academy for Ads

https://academy.exceedlms.com/student/path/2689

Optimization means using performance data to find what gets results and doing more of it. This training shows you how to optimize with DoubleClick Search.