Academy for Ads Answers

September 26, 2017 By CertificationAnswers

Choose The Right Mobile Asset Assessment Answers – Academy for Ads

Choose The Right Mobile Asset Assessment Answers

See how mobile sites and apps can benefit your company and get an introduction into what it takes to create effective mobile asset strategy. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.

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D1.

- A newer kind of mobile site can do a lot of what only apps used to do, so the line has blurred between sites and apps. What are these sites called?
  1. Progressive Web Apps
  2. Mobile Site Apps
  3. Enhanced Mobile Sites
  4. Progressive Sites

C2.

All of these were recommended to help build a faster site except?
1. Customer surveys about site performance
2. Optimized content delivery
3. Site works on a range of screens and devices
4. Implementation of AMP (Accelerated Mobile Page) best practices Implementation of AMP (Accelerated Mobile Page) best practices

D3.

Why should you build a mobile site or app instead of just resizing your desktop site for a smaller screen?
1. Desktop sites typically don’t load quickly on mobile devices.
2. Mobile users don’t need all the features a website can offer.
3. Mobile browsers aren’t powerful enough to load most desktop sites.
4. It’s a cheap way to provide a narrower set of options to mobile customers.

A4.

Your friend has an jewelry business and just created an app that had dismal downloads during its first month.

What advice should you give to get the app back on track?

Take another look at her customers’ behaviors by reviewing all the data she already has and maybe doing some more research to better understand what they would respond to.
Tell her to wait for six months and then re-evaluate. Maybe her customers will come around and eventually find the app. Just be patient and see what happens because there is no need to invest anymore.
Suggest that she re-focus her app marketing to brand new customers. Improve the app with more professional photos and use social media and earned media to promote it.
Recommend that she hire a consultant who could help her change her retail business into a completely online one. Customers will have to use the app to buy her products and she could save money on retail space.

A5.

You’ve been given free reign to create a mobile-first campaign and a healthy budget to invest in mobile assets.
What are the first steps you should take to get started?

Take the time to really understand your audience and investigate all of mobile’s unique capabilities to see what would best help reach your audience.
Put all of your money into a gaming app because research shows how successful they can be. If done properly, you’re certain to reach new customers.
Do your own version of an award-winning, mobile-first campaign. If the campaign was successful for that business, it’ll definitely work for yours.
Incorporate an app-centric model into your strategy and find the brightest marketing graduates to make your campaign happen.

C6.

These are all key to good mobile site design except?
1. Easy user customization
2. Easy navigation
3. Easy search
4. Easy conversion

B7.

Which is a good app design practice?
1. Make previous searches and recent purchases readily available.
2. Get users to enter valuable user profile information immediately when they first open the app.
3. Don’t interrupt users when they make mistakes completing forms, wait until they submit and provide a single report with all errors.
4. Zoom viewers in automatically for app content you know is most important.

B8.

Which is not a good app design practice?
1. Don’t automatically show the search field, make it optional.
2. Show the value of your app up-front.
3. Allow users to go back easily in one step.
4. Create frictionless transitions when going between app and mobile web.

E9.

Which is not a common barrier for mobile-first companies?
1. Consumers only want to make purchases on a desktop computer and site
2. High abandonment rate of apps after users have downloaded them
3. Targeting the wrong customers with your mobile assets
4. Failing to align business decisions to a mobile-first strategy

E10.

Which asset model would you recommend to a company who already has a successful mobile site?
1. Site and app model
2. Site-first model
3. App-centric model
4. Audience asset model

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AdWords Video Basic Assessment Answers – Academy for Ads

September 26, 2017 By CertificationAnswers

AdWords Video Basic Assessment Answers – Academy for Ads

C1.
Which ad format gives viewers the choice of whether or not to watch your ad, and helps drive brand consideration?
1. Mastheads
2. Bumper ads
3. TrueView ads
4. Google Preferred

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K2.
Maria wants to make sure and share her video ads when her target audience is most likely to view them!
When setting up her TrueView Standard video campaign in AdWords, what setting allows her to adjust these parameters?
1. Scheduling and Delivery
2. Bidding
3. Mobile and Tablet options
4. Budget

F3.
These people are redefining what it means to be a celebrity by being approachable, conversational, and authentic to millions of dedicated followers. They can activate millions of fans with a click of the “publish” button — and some are sharing the spotlight with brands.
1. Brands
2. Fans
3. Creators
4. Networks

B4.
What targeting options are available on the Display Network? (Choose 2)
1. Demographic targeting
2. Remarketing lists for search ads (RLSA)
3. Affinity audiences
4. Connections targeting

H5.
An advertiser wants to know the minimum amount of money that she must spend on an AdWords campaign.
What should you tell her?
1. There is no minimum
2. $100.00
3. $2
4. $5

A6.
What can you use to connect with people based on their purchase intent?
1. Google’s in-market audiences
2. Customer Match
3. Similar audiences
4. Custom affinity audiences

D7.
You’re an agency that needs to know the technical specifications to build and implement your upcoming video campaign.
Where can you go to find out how each ad format works,
creative submission timelines, technical specifications, reporting, and third-party tracking capabilities?
1. In the AdWords Help Center
2. In the Google Display Specifications site
3. Through a Google representative
4. Through the third-party request form

E8.
What is Google’s programmatic buying platform?
1. AdWords
2. Google Analytics
3. DoubleClick Bid Manager
4. YouTube

K9.
A huge fan of both in-stream and discovery ads, what advice would you share with Andreas who would like to set up his video campaign in AdWords?
1. Select the video links in the video component Properties panel to add a video to an ad group
2. Create one ad group for both in-stream and video discovery ads
3. Import videos for both in-stream and discovery ads using the import video group feature
4. Create one ad group for in-stream ads and one for video discovery ads

A10.
Your manager wants to know how Google can help your brand get in front of mobile users. What might you say?
1. Google does not provide cross-device targeting at this time.
2. Mobile is a behavior and not a technology. The Google Network has massive reach and enables brands to easily tap into these behaviors in real time.
3. TV is the way to go. On mobile alone, TV reaches more 18- to 49-year-olds than YouTube.
4. Google doesn’t have the mobile ad formats across search, display, and video to persuade our customers.

E11.
Your agency is looking to run a video campaign that has flexible pricing, real-time optimization, and an ad format that allows users to opt out of watching.
Where can you implement this campaign?
1. AdWords and DoubleClick Bid Manager
2. AdWords only
3. DoubleClick Bid Manager only
4. YouTube

A12.
On mobile alone, what platform reaches more 18- to 49-year-olds than any broadcast or cable TV network?
1. Google+
2. Gmail
3. YouTube
4. Google Maps

O13.
In his TrueView discovery ad, Amir wants to invite people to click to watch his YouTube video about a DIY home improvement project.
What call to action language gives learners a reason to take action?
1. Learn how to build a table
2. Click here
3. Start now
4. Download this

L14.
Yoko wants to re-engage prior customers who’ve visited her YouTube channel but haven’t downloaded the shopping app.
What can she identify to make a video remarketing list?
1. Ad impressions, users who haven’t downloaded the app
2. Ad impressions, users who have downloaded the app
3. Ad impressions, users who have subscribed to her company’s video channel
4. Users who have subscribed to her company’s video channel, users who haven’t downloaded the app

J15.
Sebastien wants to get a good read on how his users are interacting with his videos across different geographies of his target demographic. For example, it would be helpful to know what calls-to-action are driving higher clickthrough rates.
In which report of YouTube Analytics would he be able to access this kind of data?
1. Engagement report
2. Audience retention report
3. Watch time report
4. Likes and dislikes report

M16.
Before finalizing the target audience for his next campaign, Sacha would like to find out more about what his potential audience, especially what they think about his product.
What Google tool could he use to gain this insight quickly?
1. Google Surveys
2. Google Trends
3. Google Shopping Insights
4. Google Correlate

N17.
Mavi wants to do a collaboration with a YouTube star in which she includes her brand’s message in the creator’s video.
What type of collaboration does this describe?
1. An integrated approach in which the brand collaborates with multiple creators to weave in the brand story
2. A creator video in which the brand’s message is integrated or shared via a “shout out”
3. A series of brand videos in which the creator is mentioned throughout
4. A one-off video in which the brand is highlighted

Using a variety of Google tools, Jose was able to glean insight into jean preferences for the area of Chicago in which his new store is opening. However, he has plans to expand nationally!What Google tool could he use to get insight into trends and popularity of products across the U.S.?

Google Correlate
Google Surveys
Google Shopping Insights
Google Trends

What tool measures brand metrics along the marketing funnel like brand consideration or purchase intent?

YouTube Analytics
AdWords Reporting
Google Brand Lift
Video Performance Data

Jared would like to use video remarketing to re-engage his current YouTube audience with a new product release.

What’s the critical first step he needs to take within AdWords to start a video remarketing campaign?

Select the viewer actions he wants to target for his list
Set the membership duration to Open to ensure he captures all users for an open ended period of time, even new ones
Add the remarketing list to his campaign
Link his current AdWords account to his existing YouTube channel

In setting up her latest video campaign on YouTube, Susan is faced with the Video targeting tab and a myriad of audience settings.What strategy should she adopt to optimize her campaign’s view rates?

Take it easy — to start, simply go with the default targeting settings while getting used to running an AdWords video campaign.
Start broad — adjust the settings to reach a wide audience, test, and then refine the settings based on the performance data.
Maximize for success — take advantage of each setting to narrow things down based on the insights you’ve uncovered on your ideal audience.
Use what you know — adjust the settings to mimic those used for a prior successful video campaign.

Video campaign up and running, check! Now how’s it doing? Holly has just a few minutes to pull some data together on how her audience is responding to the ads. In particular, she wants to know how well her ads are resonating — whether viewers are interacting with the ads they see.What metric should she investigate in AdWords Reporting?

Clickthrough rate (CTR)
Cost-per-view (CPV)
Viewthrough rate
View rate

What benefit of advertising with TrueView best serves a new video advertiser hoping to share his niche brand story with just the right audience?

You can tell a personal brand story.
You can set up a video campaign in just a few minutes.
You can reach a targeted audience on YouTube and with partners across the Google Display Network.
You can measure your success using the powerful video performance tools AdWords Video Analytics and YouTube Analytics.

Tom has his sights set on this TrueView in-stream ad launching his new food truck company app.What creative element encourages his customers to interact with the ad and actually take action?

His company’s brand name
A direct call-to-action (CTA)
His company logo
Background music

For her latest TrueView in-stream ad, Jacquline’s primary goal is to get her brand noticed with the 18-25 year-old set.What could she incorporate in her video to help humanize her brand?

Add music
Feature animation
Collaborate with a YouTube creator
Use humor

A tech-savvy musician, Josef wants to create his first video ad and he has budget to do so! Although he’s a bit concerned about the actual filmmaking part, he is excited to make this ad himself using YouTube’s Director app.Which app feature best supports his need?

The app is available at no cost to him or any businesses — big or small.
It’s mobile-friendly, so he can easily create his video footage on the go.
It helps connect him with local filmmakers for hire.
It offers 100+ ready-to-go video templates designed for a variety of businesses, including his.

Matias is thrilled about including video remarketing in his latest campaign strategy to bolster pre-holiday sales of his company’s new toy release. He is eager to re-engage with his prior customers who are exploring his YouTube content.What benefit of video remarketing meets his need?

It allows for reaching a very broad audience — a scope that includes YouTube, as well as Google’s Search and Display Network.
It can be set up in AdWords in a few steps.
It’s cost-efficient by remarketing to customers based on past behaviors that may offer a higher return on investment.
It offers the opportunity to target specific customers and create personalized messaging to his audience that has shown interest for similar toys on his YouTube channel.

In looking at her performance data, Mia recognizes her video ads aren’t driving traffic to her website as well as she had hoped. In particular the clickthrough rates (CTR) are low.What could she do to increase the CTR over time?

Fine tune her target audience
Shorten the video ad’s duration
Rotate two or three different video ads
Add a call-to-action (CTA) overlay

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AdWords Search Basics Assessment Answers – Academy for Ads

September 26, 2017 By CertificationAnswers

AdWords Search Basics Assessment Answers – Academy for Ads

Learn how to build an AdWords Search campaign

Search ads engage your customers across the web. Learn how they work and how to set up your AdWords Search campaign. Take the Assessment to earn an Achievement. Click the certification link to take the AdWords Search exam.

- A1.
- Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?
  
  +0 / 1
  1. Change the ad delivery method from “Standard” to “Accelerated”
  2. Segment her campaign performance by time of day
  3. Change the ad delivery method from “Accelerated” to “Standard”
  4. Increase her daily budget
  The correct answer was Change the ad delivery method from “Accelerated” to “Standard”.
  
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- O2.
- Jim’s campaign is up and running. What could he glean by scanning the organic ad results that display below the shopping and text ads when searching for a relevant item?
  1. Ideas for graphics
  2. Ideas for bidding adjustments
  3. Address details of local competitors
  4. Ideas for keywords he might consider adding to his keyword list
- D3.
- In setting up her campaign, which match type should Jovi use to prevent her ads from showing on unrelated searches?
  1. Negative match
  2. Exact match
  3. Broad match
  4. Phrase match
- M4.
- What value is used to determine whether your ad will show on a page and, if so, the ad’s position?
  
  +0 / 1
  1. Quality Score
  2. Quality Factor
  3. Ad Rank
  4. Ad Score
  The correct answer was Ad Rank.
- P5.
  
  Miranda is running a search campaign on multiple engines. The campaign includes over a thousand keywords and frequently runs seasonal promotions.
  What can she do to simplify her tasks while still meeting her goals?
  
  +0 / 1
  1. Use a search engine management platform
  2. Take advantage of search engine optimization
  3. Reduce the number of keywords in the campaign
  4. Run promotions annually, instead of seasonally
  The correct answer was Use a search engine management platform.
- K6.
  
  Marni is excited to use conversion data to help her improve conversion among women.
  What type of conversion data can help provide clues on how better to allocate her budget to this audience?
  
  +0 / 1
  1. Tracking when people are actually making a purchase versus other interactions
  2. Tracking the demographics of people who are making the most purchases
  3. Tracking the types of devices on which her audiences are accessing her ads
  4. Tracking the creative that is driving the most sales
  The correct answer was Tracking the demographics of people who are making the most purchases.
- L7.
  
  Fatima wants to understand her customer better, so she’s thinking through the different stages in the consumer journey from consideration to purchase. She’s making a list of every opportunity along this path so she can customize messaging unique to these micro-moments.
  
  What strategy does it sound like she’s working on?
  
  +0 / 1
  1. Using Google Correlate to glean customer insights
  2. Making a moments map
  3. Using Google Surveys to understand shopping behaviors
  4. Using data signals to offer custom messaging
  The correct answer was Making a moments map.
- H8.
  
  An advertiser wants to create ads that target potential customers in California.
  
  Which targeting method should this advertiser use to target these customers?
  
  +0 / 1
  1. Audience targeting
  2. Device targeting
  3. Location targeting
  4. Keyword targeting
  The correct answer was Location targeting .
- I9.
  
  Using a variety of Google tools, Jose was able to glean insight into jean preferences for the area of Chicago in which his new store is opening. However, he has plans to expand nationally!
  What Google tool could he use to get insight into trends and popularity of products across the U.S.?
  
  +0 / 1
  1. Google Surveys
  2. Google Trends
  3. Google Shopping Insights
  4. Google Correlate
  The correct answer was Google Shopping Insights.
- N10.
  
  An advertiser wants to know the minimum amount of money that she must spend on an AdWords campaign.
  
  What should you tell her?
  
  +0 / 1
  1. There is no minimum
  2. $100.00
  3. $2
  4. $5
  The correct answer was There is no minimum.
- G11.
  
  Joanna would like to direct users to specific pages on her website directly from her text ads, in addition to her ad’s final URL.
  
  What feature should she make sure to include in the formatting of her text ads to accomplish this goal?
  
  +0 / 1
  1. Ad extensions
  2. Headlines
  3. Keywords
  4. A landing page
  The correct answer was Ad extensions.
- F12.
- Why would an advertiser use sitelinks?
  
  +0 / 1
  1. To let customers click a button to call the business
  2. To showcase customer reviews with high-quality survey data
  3. To show a link that sends people to the app store or starts downloading an app
  4. To give customers quick access to multiple pages of an advertiser’s website
  The correct answer was To give customers quick access to multiple pages of an advertiser’s website.
- C13.
  
  Diane wants to give preference to ads that are expected to attract more clicks than other ads in her ad group, based on her past clickthrough rates (CTRs).
  
  What ad rotation setting should she select to put this in motion?
  
  +0 / 1
  1. Optimize for clicks
  2. Optimize for conversions
  3. Rotate evenly
  4. Rotate indefinitely
  The correct answer was Optimize for clicks.
- E14.
- How are negative keywords different from other keywords?
  
  +0 / 1
  1. They can increase your costs
  2. They prevent your ad from showing for search terms that you don’t want
  3. They make your ad appear for search terms that you don’t want
  4. They can only be used for ads on the Display Network
  The correct answer was They prevent your ad from showing for search terms that you don’t want.
- B15.
  
  Lately, Julien’s ad performance has been a bit lackluster. He’s decided to do a keyword overhaul, but first would like to get some insight into what keywords are currently driving the best results.
  
  What report should he consult?
  
  +0 / 1
  1. The top movers report
  2. The auction insights report
  3. The top keywords report
  4. The Search terms report
  The correct answer was The Search terms report.
- J16.
  
  Gerald is using AdWords to set up conversion tracking to monitor the number of app downloads following an ad click.
  
  When it comes to setting a conversion window, how should he set it to to help him keep track of what clicks lead to a quick conversion?
  1. Adjust down from the default setting to seven days
  2. Adjust down from the default setting to 15 days
  3. Keep the default setting of 30 days
  4. Adjust up from the default setting to 45 days
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AdWords Mobile Basics Assessment Answers – Academy for Ads

September 25, 2017 By CertificationAnswers

AdWords Mobile Basics Assessment Answers – Academy for Ads

Learn how to reach mobile users with AdWords

Discover how AdWords can help you reach customers on mobile devices in the moments that matter. Take the Assessment to earn an Achievement. Click the certification link to take the AdWords Mobile exam.

J1.
These are all key to good mobile site design except?
1. Easy user customization
2. Easy navigation
3. Easy search
4. Easy conversion

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H2.
Call-only ads are like ad call extensions in that they let you start a call with a touch. How are they different from ad call extensions?
1. Call-only ads don’t include a link to a mobile site.
2. Call-only ads run for shorter durations than ad call extensions.
3. Call-only ads don’t appear on mobile devices.
4. Call-only ads cost more, but reach farther.
C3.
Which campaign type lets you automatically advertise your app across many channels without needing to understand details about each?
1. Universal app campaigns
2. App promotion campaigns
3. Display Network campaigns
4. Search campaigns
A4.
How do advertisers get their usage data into Google when they use third-party tracking companies?
1. The tracking companies deliver their usage data to Google with server-to-server pings.
2. Advertisers download the data manually from within AdWords.
3. With the TPT plug-in and AdWords.
4. They don’t, AdWords doesn’t work with third-party tracking companies.
E5.
What is a simple way to target ads to mobile users when they’re near your physical store locations?
1. Target a radius around your Google My Business location(s).
2. Target users you know have called your AdWords call-only ad.
3. Target a radius around your city.
4. Target specific users you know live near your store.
L6.
To more fully capture mobile’s contribution to a sale, advertisers need to consider what?
1. More than just the last click
2. Just the last click
3. The first and last click
4. Customer intent

D7.
How does AdWords data-driven attribution give credit for conversions?
1. It uses your unique account data and machine learning technology to distribute credit between ad clicks according to which touchpoints were most critical to the conversion.
2. It uses the linear model to credit conversions equally across all clicks on the path.
3. It gives more credit to clicks that happened closer to the conversion.
4. It gives 40 percent credit to the first click and spreads the remaining 60 percent across all other clicks in the conversion path.
G8.
AdWords Smart Bidding uses machine learning and your account data to help you do what?
1. Make informed bidding decisions and value mobile accurately.
2. Prevent your total spend from surpassing the hard limit you set.
3. Limit your bids to the times of day when competition for ad space is lowest.
4. Let you adjust your bids manually, so you’re visible when customers are looking for you.
F9.
Why do advertisers care about driving calls to their business?
1. Conversion rates are often much higher from calls.
2. Younger demographics prefer to order by phone call.
3. They’re faster.
4. Mobile call ads are easier to win in auctions.

B10.
How do Search App Install and Continue ads entice people to install your app?
1. They invite mobile users to your app to obtain a specific benefit and invite them to install your app on the way.
2. They promote your ad’s original selling point.
3. They appear for people who’ve uninstalled your app and invite them to reinstall.
4. They appear when people search for your company by name and offer incentives for installing your app.
B11.
How can deep linking help customers re-engage with your app from a mobile ad?
1. By bringing users to a specific section within your app where they can find what they’re looking for
2. By offering links to deeper discounts to entice visitors
3. By inviting users to reinstall your app after they’ve uninstalled it
4. By offering store credit for users who click the ad
I12.
Which is not a good app design practice?
1. Don’t automatically show the search field, make it optional.
2. Show the value of your app up-front.
3. Allow users to go back easily in one step.
4. Create frictionless transitions when going between app and mobile web.
K13.
Why should you build a mobile site or app instead of just resizing your desktop site for a smaller screen?
1. Desktop sites typically don’t load quickly on mobile devices.
2. Mobile users don’t need all the features a website can offer.
3. Mobile browsers aren’t powerful enough to load most desktop sites.
4. It’s a cheap way to provide a narrower set of options to mobile customers.

What does a call extension let users do that call-only ads do not?

Click through to your mobile site instead of calling.
Choose from two different numbers to call.
Easily save the number to their phone’s contact list.
Easily schedule a call-back from the advertiser when the line is busy.

What two things can you track with AdWords out of the box without making any code changes to your app?

Android app installs and Android in-app purchases
All app installs and all in-app purchases
You can actually track any custom event you want to define
App installs and core user demographics

What is a simple way to target ads to mobile users when they’re near your physical store locations?

Target a radius around your Google My Business location(s).
Target users you know have called your AdWords call-only ad.
Target a radius around your city.
Target specific users you know live near your store.

What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?

They use a last-click attribution model to measure performance, which ignores clicks earlier in the conversion path that may come from other devices.
Many in traditional retail are not mobile users.
They don’t use AdWords.
No one has figured a way to “see” mobile’s contribution yet.

Which extension can help drive installs of your mobile app?

App extensions
Sitelink extensions
Structured snippet extensions
RSLAs (remarketing lists for search ads)

All of these were recommended to help build a faster site except?

Customer surveys about site performance
Optimized content delivery
Site works on a range of screens and devices
Implementation of AMP (Accelerated Mobile Page) best practices

Which is a good app design practice?

Make previous searches and recent purchases readily available.
Don’t interrupt users when they make mistakes completing forms, wait until they submit and provide a single report with all errors.
Zoom viewers in automatically for app content you know is most important.
Get users to enter valuable user profile information immediately when they first open the app.

Why do mobile advertisers care about driving physical store traffic?

All demographics exhibit more loyalty after visiting a store.
Customers buy more online when they know they have the option to visit a physical store.
Online retailers who also offer a physical store option have been shown to bring in the most revenue.
Vast majority of sales still occur in physical stores.

Which kind of targeting can help deliver ads to mobile users when they’re physically near your business location?

Profile targeting
Ad schedule targeting
Location targeting
Keyword targeting

Which optimization strategies can you use today in universal app campaigns?

Optimize for clicks.
Optimize for clicks.
Get new users for your app and get new users who are likely to complete in-app actions.
Optimize for video views.

A driver stops for gas and their smartphone buzzes with a text offering a free coffee inside the gas station. What does mobile provide advertisers that enables them to offer this to customers?

WIFI
Cell signals
Context
Customer profiles

24.)

A newer kind of mobile site can do a lot of what only apps used to do, so the line has blurred between sites and apps. What are these sites called?

Progressive Web Apps
Mobile Site Apps
Enhanced Mobile Sites
Progressive Sites

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Doubleclick Dynamic creative basics – Academy for Ads

September 23, 2017 By CertificationAnswers

Doubleclick Dynamic creative basics – Academy for Ads

Dynamic Creative is DoubleClick’s most versatile solution for serving data-driven creatives — learn how they work and how to set up your own dynamic campaign. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.

- What’s the basic goal of an advertiser’s dynamic creative strategy?
  1. To reach consumers right when they’re looking and help them along their purchase journey
  2. To reach as many different kinds of people as possible with the same quality message
  3. To reconnect with customers after they’ve had time to process an initial ad contact
  4. To reconnect with customers who visited the advertiser’s site previously

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- How can advertisers bypass the step of adding the code from the Generate Code screen into their HTML5 creative?
  1. Build their dynamic creative with Google Web Designer
  2. Use a data feed with an advanced creative
  3. Elect to link HTML5 creatives to the data feed
  4. Build in JS code that calls the DoubleClick server

How do DoubleClick impressions capture information about the viewers advertisers wants to reach?
1. Impressions provide data signals about their viewers and the moment they’re looking
2. DoubleClick’s advanced algorithm predicts where and when the right customers will be looking
3. Advertisers provide the impression ID numbers
4. The impressions determine this and update DoubleClick with the result
B4.
Which is the correct order for launching a dynamic campaign?
1. Gather insights, define digital brief, build creative, test and launch, learn and optimize
2. Learn and optimize, define digital brief, build creative, test and launch, gather insights
3. Define digital brief, build creative, gather insights, test and launch, learn and optimize
4. Build creative, gather insights, test and launch, learn and optimize
E5.
What are data insights for DoubleClick advertisers?
1. Conclusions advertisers consolidate from data that help them know what message to deliver to which customers and when
2. Logs from impressions that help advertisers predict visitor profiles
3. Data signals from impressions that tell advertisers about who’s looking
4. Educated strategies for crafting effective creatives
A6.
Where does the advertiser’s dynamic creative data feed live?
1. In the DoubleClick Studio profile
2. In the DoubleClick Bid Manager profile
3. In the DoubleClick Campaign Manager profile
4. In the Google Web Designer profile
D7.
Which DoubleClick products can serve creatives?
1. DoubleClick Bid Manager and DoubleClick Campaign Manager
2. DoubleClick Studio and Google Web Designer
3. They all can
4. Google Analytics 360 Suite and Google Web Designer
D8.
What three types of audiences are available to DoubleClick advertisers to help them reach their audiences with the right message at the right moment?
1. First-party, third-party, and Google Audience data
2. First-party, second-party, and third-party data
3. First-party, internal, and Google Audience data
4. First-party, second-party, and internal data
C9.
Where can advertisers define all the different versions of a DoubleClick dynamic creative?
1. In a DoubleClick Studio data feed spreadsheet
2. On DoubleClick Bid Manager’s Iteration screen
3. In DoubleClick Campaign Manager’s Versioning screen
4. Dynamic creatives can only have one version

C10.
What’s one way DoubleClick Dynamic Creative saves advertisers’ time?
1. It frees advertisers from having to build, QA, and traffic unique creatives for each audience they want to reach
2. It enables advertisers to build, QA, and traffic unique creatives extremely rapidly
3. It helps advertisers skip QA and go straight from creative build to trafficking
4. It provides a simple interface that lets non-developers make professional-looking creatives

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AdWords Display Assessment Answers – Academy for Ads

September 17, 2017 By CertificationAnswers

AdWords Display Assessment Answers – Academy for Ads

You are interested in understanding how clicks lead to a sale on your site.

What do you call a click that leads to a sale on your site?
1. Conversion
2. Clickthrough rate
3. Quality Score
4. Cost-per-click
The correct answer was Conversion.

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A running shoe company wants to reach “avid marathon runners” instead of just “sports fans.”

Which targeting method should this advertiser use?
1. Demographic targeting
2. Affinity Audiences
3. Custom Affinity Audiences
4. Managed Placements
The correct answer was Custom Affinity Audiences.

John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch.

Which targeting option should he use?
1. Demographic targeting
2. In-market audiences
3. Gmail ads
4. Similar audiences
The correct answer was Demographic targeting.

You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads.

Which category describes the users that visited your homepage but didn’t move any further into your site?
1. Product page visitors
2. Homepage visitors
3. Past converters
4. Category page visitors
The correct answer was Homepage visitors.

In addition to partner websites, where can you display your ads on the Google Display Network? (Choose 2)
1. google.com
2. YouTube.com
3. Mobile sites that are part of the Google Display Network
4. Any mobile site or mobile app
The correct answer was YouTube.com, Mobile sites that are part of the Google Display Network.

What does remarketing allow you to do? (choose 2)
1. Send client emails
2. Tailor your ads to users based on their previous actions on your website or app
3. Reconnect with people who have previously visited your website or mobile app by showing them relevant ads as they browse the web
4. See many people bought your product after seeing the ad
The correct answer was Tailor your ads to users based on their previous actions on your website or app, Reconnect with people who have previously visited your website or mobile app by showing them relevant ads as they browse the web .

Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10.

Which bidding strategy is best for you?
1. Focus on impressions
2. Focus on conversions
3. Focus on clicks
4. Focus on engagement

If John is setting up a new video campaign, which manual bidding strategy should he use?
1. Cost-per-view
2. Cost-per-engagement
3. Cost-per-click
4. Cost-per-thousand viewable impressions
The correct answer was Cost-per-view .

James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups.

What information can he learn from conversion tracking? (choose 2)
1. How many people sign up for lessons after seeing the ad
2. How many people saw the ad
3. Which age group and gender is more likely to sign up for a course after seeing the ad
4. How many liked the ad
The correct answer was How many people sign up for lessons after seeing the ad.

If you’d like to ensure the users fill in a survey on your website.

Which marketing objective do you need to select when setting up your Display campaign?
1. Build Awareness
2. Influence Consideration
3. Drive Action
4. You don’t need to select marketing objective in this case

Which bidding strategy should you use if you want to increase revenue from your ad spend?
1. Maximize clicks
2. Target ROAS
3. Target CPA
4. ECPC

You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model.

Which metrics do you need to look at in your reports?
1. Impressions, reach, frequency
2. Impressions and conversions
3. Quality Score and conversions
4. Clickthrough rate and cost per click

You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop.

Which bid strategy do you need to select when setting up your campaign to get the required results?
1. Viewable CPM (vCPM)
2. CPE
3. Enhanced CPC
4. CPV

What is your advertising objective if you want to ensure your content catches the eye of the people who want what you offer?
1. Build Awareness
2. Influence Consideration
3. Drive Action
4. Drive Loyalty
The correct answer was Influence Consideration.

You’d like to show your ads to customers who live in a specific region or country and speak German.

Which targeting method can you use?
1. Keyword targeting
2. Device targeting
3. Location and language targeting
4. Audience targeting
The correct answer was Location and language targeting.

You are interested in understanding how campaigns are driving traffic to your site.

What metric would you look at to see how often people who see your ad end up clicking it?
1. Conversion
2. Clickthrough rate
3. Quality Score
4. Cost-per-click
The correct answer was Clickthrough rate.

In your next campaign you’d like to show images of your products in your ads.

What campaign type do you choose?
1. Search Network
2. Search Network with Display Select
3. Display Network
4. Video Network

Sally is planning two new spring campaigns – one to target her stylish, 30-something clientele, and another one for a trendier, 20-something crowd.

Which tool can she use to easily create compelling image ads for these campaigns?
1. Keyword Planner
2. Display Planner
3. Ad Gallery
4. Google Merchant Center

Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?
1. Display remarketing
2. Dynamic remarketing
3. Similar audiences
4. Topic targeting
The correct answer was Dynamic remarketing.

You manage the advertising for a travel company and you’re trying to pick the best ad formats for your spring Display campaign.

What’s a good strategy for picking your formats?
1. Use image ads
2. Use video ads
3. Use responsive ads
4. Select formats based on your marketing objectives
The correct answer was Select formats based on your marketing objectives.

Which ad formats are recommended for influencing consideration?
1. Video ads, YouTube Masthead ads
2. Gmail Ads, standard text and image ads
3. Dynamic Ads, Click to locate text ads
4. Only text ads
The correct answer was Gmail Ads, standard text and image ads.

What do you need to have in order to plan a campaign with Display Planner? (Choose 2)
1. Keyword, topic or site your customers are interested in
2. Your landing page
3. number of ad groups in your campaign
4. number of campaigns in your AdWords account
The correct answer was Keyword, topic or site your customers are interested in, Your landing page.

What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?
1. Build Awareness
2. Influence Consideration
3. Drive Action
4. Drive Loyalty
The correct answer was Build Awareness.

Which ad formats are recommended for driving action?
1. Video ads, YouTube Masthead ads
2. Gmail Ads, standard text and image ads
3. Dynamic Ads, Click to locate text ads
4. Only text ads
The correct answer was Dynamic Ads, Click to locate text ads.

What is the reach of the Google Display Network?
1. Over 40 percent of global internet users
2. Over 50 percent of global internet users
3. Over 60 percent of global internet users
4. Over 90 percent of global internet users

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Academy for Ads Answers

A newer kind of mobile site can do a lot of what only apps used to do, so the line has blurred between sites and apps. What are these sites called?

All of these were recommended to help build a faster site except?

Why should you build a mobile site or app instead of just resizing your desktop site for a smaller screen?

Your friend has an jewelry business and just created an app that had dismal downloads during its first month.

What advice should you give to get the app back on track?

You’ve been given free reign to create a mobile-first campaign and a healthy budget to invest in mobile assets.What are the first steps you should take to get started?

These are all key to good mobile site design except?

Which is a good app design practice?

Which is not a good app design practice?

Which is not a common barrier for mobile-first companies?

Which asset model would you recommend to a company who already has a successful mobile site?

Which ad format gives viewers the choice of whether or not to watch your ad, and helps drive brand consideration?

Maria wants to make sure and share her video ads when her target audience is most likely to view them! When setting up her TrueView Standard video campaign in AdWords, what setting allows her to adjust these parameters?

These people are redefining what it means to be a celebrity by being approachable, conversational, and authentic to millions of dedicated followers. They can activate millions of fans with a click of the “publish” button — and some are sharing the spotlight with brands.

What targeting options are available on the Display Network? (Choose 2)

An advertiser wants to know the minimum amount of money that she must spend on an AdWords campaign. What should you tell her?

What can you use to connect with people based on their purchase intent?

You’re an agency that needs to know the technical specifications to build and implement your upcoming video campaign. Where can you go to find out how each ad format works, creative submission timelines, technical specifications, reporting, and third-party tracking capabilities?

What is Google’s programmatic buying platform?

A huge fan of both in-stream and discovery ads, what advice would you share with Andreas who would like to set up his video campaign in AdWords?

Your manager wants to know how Google can help your brand get in front of mobile users. What might you say?

Your agency is looking to run a video campaign that has flexible pricing, real-time optimization, and an ad format that allows users to opt out of watching. Where can you implement this campaign?

On mobile alone, what platform reaches more 18- to 49-year-olds than any broadcast or cable TV network?

In his TrueView discovery ad, Amir wants to invite people to click to watch his YouTube video about a DIY home improvement project. What call to action language gives learners a reason to take action?

Yoko wants to re-engage prior customers who’ve visited her YouTube channel but haven’t downloaded the shopping app. What can she identify to make a video remarketing list?

Before finalizing the target audience for his next campaign, Sacha would like to find out more about what his potential audience, especially what they think about his product. What Google tool could he use to gain this insight quickly?

Mavi wants to do a collaboration with a YouTube star in which she includes her brand’s message in the creator’s video. What type of collaboration does this describe?

Using a variety of Google tools, Jose was able to glean insight into jean preferences for the area of Chicago in which his new store is opening. However, he has plans to expand nationally!What Google tool could he use to get insight into trends and popularity of products across the U.S.?

What tool measures brand metrics along the marketing funnel like brand consideration or purchase intent?

Jared would like to use video remarketing to re-engage his current YouTube audience with a new product release.

What’s the critical first step he needs to take within AdWords to start a video remarketing campaign?

In setting up her latest video campaign on YouTube, Susan is faced with the Video targeting tab and a myriad of audience settings.What strategy should she adopt to optimize her campaign’s view rates?

What benefit of advertising with TrueView best serves a new video advertiser hoping to share his niche brand story with just the right audience?

Tom has his sights set on this TrueView in-stream ad launching his new food truck company app.What creative element encourages his customers to interact with the ad and actually take action?

For her latest TrueView in-stream ad, Jacquline’s primary goal is to get her brand noticed with the 18-25 year-old set.What could she incorporate in her video to help humanize her brand?

A tech-savvy musician, Josef wants to create his first video ad and he has budget to do so! Although he’s a bit concerned about the actual filmmaking part, he is excited to make this ad himself using YouTube’s Director app.Which app feature best supports his need?

Matias is thrilled about including video remarketing in his latest campaign strategy to bolster pre-holiday sales of his company’s new toy release. He is eager to re-engage with his prior customers who are exploring his YouTube content.What benefit of video remarketing meets his need?

In looking at her performance data, Mia recognizes her video ads aren’t driving traffic to her website as well as she had hoped. In particular the clickthrough rates (CTR) are low.What could she do to increase the CTR over time?

Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?

Jim’s campaign is up and running. What could he glean by scanning the organic ad results that display below the shopping and text ads when searching for a relevant item?

In setting up her campaign, which match type should Jovi use to prevent her ads from showing on unrelated searches?

What value is used to determine whether your ad will show on a page and, if so, the ad’s position?

Miranda is running a search campaign on multiple engines. The campaign includes over a thousand keywords and frequently runs seasonal promotions.What can she do to simplify her tasks while still meeting her goals?

Marni is excited to use conversion data to help her improve conversion among women.What type of conversion data can help provide clues on how better to allocate her budget to this audience?

Fatima wants to understand her customer better, so she’s thinking through the different stages in the consumer journey from consideration to purchase. She’s making a list of every opportunity along this path so she can customize messaging unique to these micro-moments.

What strategy does it sound like she’s working on?

An advertiser wants to create ads that target potential customers in California.

Which targeting method should this advertiser use to target these customers?

Using a variety of Google tools, Jose was able to glean insight into jean preferences for the area of Chicago in which his new store is opening. However, he has plans to expand nationally! What Google tool could he use to get insight into trends and popularity of products across the U.S.?

An advertiser wants to know the minimum amount of money that she must spend on an AdWords campaign.

What should you tell her?

Joanna would like to direct users to specific pages on her website directly from her text ads, in addition to her ad’s final URL.

What feature should she make sure to include in the formatting of her text ads to accomplish this goal?

Why would an advertiser use sitelinks?

Diane wants to give preference to ads that are expected to attract more clicks than other ads in her ad group, based on her past clickthrough rates (CTRs).

What ad rotation setting should she select to put this in motion?

How are negative keywords different from other keywords?

Lately, Julien’s ad performance has been a bit lackluster. He’s decided to do a keyword overhaul, but first would like to get some insight into what keywords are currently driving the best results.

What report should he consult?

Gerald is using AdWords to set up conversion tracking to monitor the number of app downloads following an ad click.

When it comes to setting a conversion window, how should he set it to to help him keep track of what clicks lead to a quick conversion?

These are all key to good mobile site design except?

Call-only ads are like ad call extensions in that they let you start a call with a touch. How are they different from ad call extensions?

Which campaign type lets you automatically advertise your app across many channels without needing to understand details about each?

How do advertisers get their usage data into Google when they use third-party tracking companies?

What is a simple way to target ads to mobile users when they’re near your physical store locations?

To more fully capture mobile’s contribution to a sale, advertisers need to consider what?

How does AdWords data-driven attribution give credit for conversions?

AdWords Smart Bidding uses machine learning and your account data to help you do what?

Why do advertisers care about driving calls to their business?

How do Search App Install and Continue ads entice people to install your app?

How can deep linking help customers re-engage with your app from a mobile ad?

Which is not a good app design practice?

Why should you build a mobile site or app instead of just resizing your desktop site for a smaller screen?

What does a call extension let users do that call-only ads do not?

What two things can you track with AdWords out of the box without making any code changes to your app?

What is a simple way to target ads to mobile users when they’re near your physical store locations?

What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?

Which extension can help drive installs of your mobile app?

You’ve been given free reign to create a mobile-first campaign and a healthy budget to invest in mobile assets.
What are the first steps you should take to get started?

Maria wants to make sure and share her video ads when her target audience is most likely to view them!
When setting up her TrueView Standard video campaign in AdWords, what setting allows her to adjust these parameters?

An advertiser wants to know the minimum amount of money that she must spend on an AdWords campaign.
What should you tell her?

You’re an agency that needs to know the technical specifications to build and implement your upcoming video campaign.
Where can you go to find out how each ad format works,
creative submission timelines, technical specifications, reporting, and third-party tracking capabilities?

Your agency is looking to run a video campaign that has flexible pricing, real-time optimization, and an ad format that allows users to opt out of watching.
Where can you implement this campaign?

In his TrueView discovery ad, Amir wants to invite people to click to watch his YouTube video about a DIY home improvement project.
What call to action language gives learners a reason to take action?

Yoko wants to re-engage prior customers who’ve visited her YouTube channel but haven’t downloaded the shopping app.
What can she identify to make a video remarketing list?

Before finalizing the target audience for his next campaign, Sacha would like to find out more about what his potential audience, especially what they think about his product.
What Google tool could he use to gain this insight quickly?

Mavi wants to do a collaboration with a YouTube star in which she includes her brand’s message in the creator’s video.
What type of collaboration does this describe?

Miranda is running a search campaign on multiple engines. The campaign includes over a thousand keywords and frequently runs seasonal promotions.
What can she do to simplify her tasks while still meeting her goals?

Marni is excited to use conversion data to help her improve conversion among women.
What type of conversion data can help provide clues on how better to allocate her budget to this audience?

Using a variety of Google tools, Jose was able to glean insight into jean preferences for the area of Chicago in which his new store is opening. However, he has plans to expand nationally!
What Google tool could he use to get insight into trends and popularity of products across the U.S.?