Google Display Advertising Exam Questions
1.) Which video ad format does cost-per-view (CPV) pricing apply to?
- A) Homepage expandable masthead unit
- B) Homepage masthead unit
- C) TrueView video ads
- D) In-video ads
2.) Which report should advertisers run to see which Display Network properties displayed their ads and view associated statistics?
- A) Ad Performance
- B) Reach and Frequency
- C) Placement Performance
- D) Impression Share
3.) Which feature applies to the Display Network but not the Search Network?
- A) Frequency capping
- B) Cost-per-click (CPC) bidding
- C) Location targeting
- D) Language targeting
4.) Why is it recommended to separate Display Network campaigns from Search Network campaigns?
- A) Different campaign settings may be more effective on different networks
- B) Separate campaigns allow for more accurate location targeting
- C) Higher bids are required to be successful on the Google Display Network
- D) Lower clickthrough rate (CTRs) on the Google Display Network can negatively affect Quality Score
5.) When optimizing for the Display Network, a clear call-to-action (CTA) in the ad text is important in order to:
- A) improve the Quality Score of the ad on all Google properties
- B) identify the traffic to your website that was generated by AdWords ads
- C) increase overall impressions for the ad
- D) set expectations for customers who are in various stages of the buying cycle
6.) Which best practice is advisable when optimizing ad groups within a placement-targeted display campaign?
- A) For each ad group, target groups of placements with similar themes
- B) Move automatic and managed placements into separate ad groups
- C) Create a separate ad group for each placement
- D) Target a broad collection of placements with a single ad group
7.) An advertiser who purchases a YouTube homepage masthead ad pays a:
- A) cost-per-day (CPD) determined by an auction.
- B) fixed cost-per-thousand (CPM) impressions.
- C) cost-per-thousand (CPM) impressions, determined by an auction.
- D) fixed cost-per-day (CPD)
8.) When an advertiser using viewable cost-per-thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score:
- A) is not affected because the click is automatically filtered out by Google’s invalid click technology
- B) improves for that placement because the clickthrough rate (CTR) increases
- C) improves for that placement because the vCPM bid decreases
- D) is not affected because clickthrough rate (CTR) is not a factor with vCPM bidding
9.) Which report is helpful when using site and category exclusions?
- A) Ad group report
- B) Campaign report
- C) Keyword report
- D) Placement report
10.) Which builds keyword lists that can be used to show your ads on relevant webpages across the Display Network?
- A) Display Planner
- B) Google Analytics
- C) Keyword Planner
- D) Display Campaign Optimizer
11.) How long should advertisers wait after creating a new Display campaign before analyzing its performance?
- A) 1 month
- B) 1 week
- C) 2-3 days
- D) 2-3 weeks
12.) With TrueView in-stream, an advertiser pays:
- A) after the viewer watches for at least 30 seconds or to the end of the video.
- B) only when a viewer chooses to watch the video.
- C) after the viewer sees 5 seconds of the video.
- D) on a CPM basis.
13.) What type of video ads can be created with AdWords for video?
- A) Homepage masthead unit?
- B) TrueView video ads
- C) Homepage expandable masthead unit
- D) In-video Ads
14.) If a display ad has been disapproved, how do you submit a request for another review?
- A) Open and then resubmit the ad
- B) Click “Re-review display ad”
- C) Email adwords-support@google.
com to find out why it wasn’t approved - D) Edit your ad so it complies with Google policy and re-save it
15.) An ad’s Quality Score on the Display Network will affect:
- A) the Display Network placements on which the ad is eligible to show
- B) the Quality Scores for the keywords in that ad group
- C) whether an ad is eligible to enter the ad auction
- D) the Quality Score for the same ad on Google and the Google Search Network
16.) Where do the majority of AdWords ads on YouTube appear?
- A) YouTube homepage
- B) Event pages
- C) Contest pages
- D) Watch Pages
17.) An advertiser selling airline tickets has designed an image ad with drop-down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:
- A) perform well on the Display Network because it contains relevant information
- B) be disapproved because it mimics a function the ad can’t perform
- C) perform poorly on the Display Network because it will frustrate people
- D) be resized on the Display Network because it lacks animation elements
18.) When planning a campaign, the first thing an advertiser thinks about should be:
- A) the tools available to build a display ad
- B) the advertiser’s daily budget
- C) the tools available to optimize the campaign
- D) the advertiser’s goals
19.) The Ad gallery allows advertisers to:
- A) download and edit display ads created by third-party developers
- B) use templates to create display ads at scale
- C) edit and manipulate images and video footage to be used in their display ads
- D) create display ads to be used in any online or offline format
20.) An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget?
- A) Bid Optimizer
- B) Ad rotation
- C) Ad scheduling
- D) Frequency capping
21.) Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Display Network?
- A) Clicks
- B) Clickthrough rate (CTR)
- C) Conversions
- D) Impressions
22.) An advertiser using viewable cost-per-thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?
- A) Set bids at the ad group or campaign level
- B) Choose websites that represent a variety of themes
- C) Set bids on individual placements
- D) Create a campaign for each website
23.) Regarding advertising metrics, auction-based reports can be reviewed by logging in to AdWords and reservation-based reports can be reviewed:
- A) by requesting it from a Google representative.
- B) by logging into AdWords for video.
- C) by requesting it from AdSense.
- D) by logging into YouTube.
24.) An advertiser who sells coffee beans adds the keyword “Java’” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?
- A) Add “Java beans” as a negative keyword
- B) Make it obvious in the ad copy that “Java” refers to coffee, not JavaScript
- C) Exclude “Programming” as a topic
- D) Add “Coffee beans” as a topic
25.) A direct response advertiser would like to promote a new line of non-stick cookware that is being sold on an e-commerce site via a display ad. She should choose a landing page for the ad that features:
- A) the entire new line of non-stick cookware
- B) a specific pan within the new line
- C) all non-stick cookware sold on the site
- D) all cookware sold on the site
26.) When reviewing her display campaign, Gina sees that her clickthrough rate is higher on weekdays from 10 a.m. to 1 p.m. Which feature could help her be more efficient with her advertising during this time?
- A) IP Exclusion
- B) Bid adjustments
- C) Frequency capping
- D) Ad rotation
27.) Remarketing is targeting ads to people who’ve already visited:
- A) multiple websites on the Display Network
- B) your website after they’ve search on Google
- C) your website as they browse websites and use apps on the Display Network
- D) competitors’ websites multiple times
28.) John is an advertiser concerned about traffic fluctuations in his AdWords for video campaign. What could be a reason for these traffic fluctuations?
- A) Viewer behavior has changed on the videos or channel being targeted.
- B) There was an increase in searches performed on Google on keywords that John has placed bids.
- C) The Quality Score of the campaign has increased.
- D) John’s “Search campaign” hit the daily budget.
29.) Which allows advertisers to see which sites referred visitors with the most time spent on site?
- A) Keyword Planner
- B) Ad Planner
- C) Display Planner
- D) Google Analytics
30.) Ads are likely to be most contextually relevant to the sites on which they appear when using:
- A) Remarketing
- B) In-market audiences
- C) Affinity audiences
- D) Topic targeting
31.) Which is the best type of campaign for an advertiser to use to target a set of specific mobile apps with ads for their website?
- A) Display Network – “Mobile app installs”
- B) Display Network with the marketing objective of “Engage with your mobile app”
- C) Display Network – “Ads in mobile apps”
- D) Search Network with the marketing objective of “Mobile app installs”
32.) When using cost-per-acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:
- A) Viewthrough
- B) Impression
- C) Click
- D) Conversion
33.) True or False: An advertiser can target mobile apps via AdWords.
- A) False
- B) True
34.) What’s a best practice for creating an effective ad with Ad gallery?
- A) Create only one ad size for each distinct image
- B) Use the same color for the foreground and background of the ad
- C) Use one template for all ads
- D) Use a color scheme that complements your image and brand
35.) Which ad format is easiest to create and edit, and has the widest reach on the Display Network?
- A) Display ads
- B) Text ads
- C) Rich media ads
- D) Video ads
36.) An advertiser is running video ads on a placement-targeted campaign. Recently, the play rate for the video ads has decreased. To understand if the decreased play rate is due to the same viewers seeing the ad repeatedly and, therefore, not watching the video again, this advertiser should:
- A) use the “Playbacks through 50% of video” reporting feature.
- B) run a Placement Performance report.
- C) enable conversion tracking.
- D) run a Reach and Frequency report.
37.) An advertiser creates a display ad with Ad gallery. It doesn’t show properly in all the sizes the advertiser wants to use. What should the advertiser do to ensure that it shows in all sizes without limiting exposure?
- A) Create new display ads that will work well with the ad sizes that aren’t working properly
- B) Target placements that accept only ad sizes that show the content properly
- C) Continue to redesign the ad with the Ad gallery until the content shows properly in all of the selected ad sizes
- D) Allow all ad sizes to show on all placements
38.) Which is a method for evaluating performance of engagement ads created with the Ad gallery?
- A) Funnel visualization report
- B) AdSense reports in Google Analytics
- C) Transaction rate
- D) Mouseover rate
39.) True or False: Video search behavior is different from traditional search behavior.
- A) False
- B) True
40.) An advertiser who’s had success with text ads on the Display Network wants to start using rich media ads. Why should she consider using Ad gallery compared with other tools?
- A) Ad gallery lets advertisers include as much text as the advertiser thinks is needed
- B) Ads built with Ad gallery tend to have lower cost-per-click (CPC) than ads built with other tools
- C) Ad gallery’s templates ensure that ads blend into the color scheme of any website
- D) Ad gallery lets advertisers easily create and change ad text
41.) In order to run image or video ads using AdWords, a campaign must be targeting:
- A) the Google Search Network
- B) the Google Display Network
- C) Demographics
- D) Placements
42.) If a display ad appears “above the fold,” this means that it:
- A) can be viewed in the upper portion of the page without scrolling
- B) will appear at the top of each page of the website
- C) will appear anywhere on the front page of the website
- D) takes up more than 20% of the webpage
43.) True or False: A best practice for selecting keywords for a TrueView in-display video campaign is to use YouTube tags for keywords.
- A) True
- B) False
44.) Which tool works best to help advertisers automatically find and bid on relevant placements?
- A) Targeting optimization
- B) Display Planner
- C) Conversion Optimizer
- D) Keyword Planner
45.) When competing for the same ad unit, if the Ad Rank of a cost-per-thousand impressions (CPM), placement-targeted ad is higher than the combined Ad Rank of all competing keyword-targeted ads, then the:
- A) placement-targeted ad will be the only ad to appear in the ad unit
- B) keyword-targeted ad will appear above the placement-targeted ad
- C) placement-targeted ad will appear above the keyword-targeted ad
- D) keyword-targeted ad will be the only ad to appear in the ad unit
46.) An advertiser wants a display ad to be eligible to appear on YouTube. The advertiser has already created a campaign to show only on managed placements within AdWords. What process does this advertiser need to follow so that the ad becomes eligible to appear on YouTube?
- A) Select specific, viewer-generated content on YouTube where the ads will appear.
- B) Create a campaign that targets other video sites on the Google Display Network.
- C) Create a 160×600 ad and add YouTube specific keywords to the ad group.
- D) Select youtube.com or specific sections within YouTube where the ads will appear.
47.) Which automatically optimizes both targeting and bidding based on conversion history to help find additional conversions for Display Network campaigns?
- A) Google Analytics
- B) Ad Preview and Diagnosis tool
- C) Aggressive targeting
- D) Display Planner
48.) For advertisers bidding on maximum CPC basis, Quality Score on the Display Network is evaluated on the:
- A) Quality Score of all campaigns and regional targeting settings
- B) Quality Score of keywords across all campaigns and all ad groups
- C) click-through rate (CTR) of the ad and relevance of the ad text and keywords to the publisher’s site
- D) clickthrough rate (CTR) of all keywords across the account and the relevance of the ad text and keywords to the advertiser’s landing page
49.) For an advertiser focused on branding, what are the key success metrics?
- A) Reach and frequency
- B) Clicks and Impressions
- C) Cost-per-conversions
- D) Conversion Rate
50.) In order to use target cost-per-acquisition (CPA) bidding, an advertiser must:
- A) be opted in to the Search Network
- B) be using viewable cost-per-thousand impression (vCPM) bidding, with a certain number of viewable impressions in the previous 30 days
- C) be opted in to the Search Network and YouTube
- D) have a certain number of conversions in the previous 30 days
51.) Ads on YouTube are bought and sold on an auction basis as well as on a reservation basis at:
- A) a fixed rate for all placements.
- B) a rate that varies weekly depending on popularity.
- C) a fixed rate that varies by placement and country.
- D) discounted rates for strategic partners.
52.) Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Display Network?
- A) It ensures maximum coverage because some publishers don’t accept all ad formats
- B) Text ads don’t perform as well on the Display Network
- C) It ensures one of the ad formats will win the auction and show on a publisher site
- D) Image ads don’t perform as well on the Display Network
53.) Managed placements allow advertisers to:
- A) give Google the ability to select placements for them and set industry-appropriate bids
- B) bid differently for specific placements on the Display Network
- C) exclude a specific ad unit on a network page where there are multiple ad units
- D) target relevant placements across the entire Display Network based on their keyword lists
54.) Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?
- A) Cost-per-view (CPV)
- B) Cost-per-acquisition (CPA/CO)
- C) Viewable cost-per-thousand impressions (vCPM)
- D) Cost-per-click (CPC)
55.) Your client Christina wants to drive traffic to her site. She has return-on-investment goals and is already using AdWords conversion tracking. Which bidding strategy would you recommend?
- A) Viewable cost-per-thousand impressions (vCPM)
- B) Target return on ad spend (ROAS)
- C) Cost-per-day (CPD)
- D) Cost-per-view (CPV)
56.) An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, he should review:
- A) the clickthrough rate (CTR) for each placement
- B) the Conversions column of the Placements tab reporting table
- C) the average cost-per-conversion of the campaign
- D) the Site Search report within Google Analytics
57.) What is a best practice for building ads with the Ad gallery?
- A) Add a visible display URL.
- B) Use multiple, small images.
- C) Use the same template for all ads.
- D) Create a text-heavy ad.
58.) True or False: Auction bidding isn’t a concern for advertisers using reservations because these placements are available at a fixed price.
- A) False
- B) True
59.) A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:
- A) cost-per-day (CPD) bidding
- B) viewable cost-per-thousand impressions (vCPM) bidding
- C) target cost-per-acquisition (CPA) bidding
- D) cost-per-click (CPC) bidding
60.) Cost-per-thousand impressions (CPM) bidding is only available for:
- A) accounts using U.S. dollars for billing currency
- B) accounts that are using prepay billing
- C) campaigns that target the Display Network
- D) campaigns that target search partner sites
61.) Frequency capping limits the number of times:
- A) your ads appear during the designated days and house that you set
- B) your ads appear to the same person on the Display Network
- C) your ads appear to users with the same IP address
- D) your ads appear to the same person on the Search Network
62.) On Schedule Indicator (OSI) is:
- A) the percent likelihood the campaign will deliver all impressions booked.
- B) the predicted time when the campaign will deliver all clicks.
- C) the percent likelihood the campaign will deliver all clicks booked.
- D) the predicted time when the campaign will deliver all impressions.
63.) Which would contribute to a higher Quality Score for a display ad?
- A) High number of impressions
- B) Fast landing-page load time
- C) Testing all image ad sizes
- D) High maximum cost-per-clicks (CPCs)
64.) Which feature could help advertisers determine if the clicks they are receiving on the Display Network are valuable?
- A) Conversion tracking
- B) Display Planner
- C) Keyword diagnosis
- D) IP exclusion setting
65.) Someone browsing the Internet sees an AdWords display ad for laptop computers on a Display Network site, but doesn’t click on it. Two weeks later, she’s interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view-through conversions would be valuable for the advertiser because it could:
- A) measure the number of potential clicks associated with ad impressions
- B) track the IP addresses of the people who saw the ad
- C) measure the number of conversions associated with ad impressions
- D) track the number of people who saw the ad but didn’t convert
66.) Frequency capping gives advertisers the ability to specify a limit to the number of:
- A) impressions for all viewers
- B) impressions for a unique viewer
- C) clicks for a unique viewer
- D) clicks for all viewers
67.) View-through conversions are available only to:
- A) advertisers that have implemented Conversion Optimizer
- B) advertisers that have implemented Conversion Tracking
- C) advertisers that are using AdWords for Video
- D) advertisers that have opted into the Search Network
68.) Advertisers might choose to advertise on YouTube if their goal is to:
- A) select a specific demographic targeting method using sound and motion.
- B) reach mobile customers looking for a nearby product or service.
- C) drive sales to their online store.
- D) reach customers looking for products or services using search.
69.) True or False: An advertiser can use AdWords to target the YouTube homepage on mobile devices.
- A) True
- B) False
70.) Which is a benefit of using display advertising with Google to build brand awareness?
- A) Consistent performance from day-to-day
- B) Higher clickthrough rates (CTR) than on Google Search
- C) Expansive network of diverse sites
- D) Accurate forecasts of clicks and impressions
71.) An advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because:
- A) she can fill in the gaps of niche and mass-marketed sites using AdWords targeting options
- B) the ad can appear multiple times on a page to reinforce the advertiser’s message
- C) the ad will show on all ad networks and will reinforce the advertiser’s message
- D) she can infinitely loop animated image ads
72.) An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do?
- A) Set language targeting options for the campaign containing the ads for the film
- B) Change the AdWords account language setting to French during setup
- C) Change the managed placements to French
- D) Target specific YouTube localized domains
73.) In terms of number of queries, YouTube is the:
- A) 3rd largest search engine on the web.
- B) 10th largest search engine on the web.
- C) 2nd largest search engine on the web.
- D) 5th largest search engine on the web.
74.) What is the best definition of Google display advertising?
- A) Non-text ads that use images, Flash, video or other technologies, and appear alongside Display Network sites or search results on the Google homepage.
- B) Image ads that appear on the Google Display Network.
- C) Non-text ads that use images, Flash, video or other technologies, and appear alongside publisher content.
- D) Image ads that appear on Display Network pages or search results.
75.) An advertiser who wants to target specific categories of video content on the Display Network should:
- A) target the Search Network
- B) use video ads
- C) add a call-to-action (CTA) overlay to the ads
- D) add the keyword “video” to the campaign
76.) Which bidding option is best suited for an advertiser focused on direct response marketing goals?
- A) Effective cost-per-thousand impressions (eCPM)
- B) Cost-per-interaction (CPI)
- C) Cost-per-click
- D) Cost-per-thousand impressions (CPM)
77.) Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the:
- A) Internet Protocol (IP) addresses of users who have seen their ad
- B) countries of residence of people who’ve seen their ad
- C) site on which people have seen their ad
- D) frequency at which an ad is shown for a given person
78.) For an ad entering an auction on the Display Network, the AdWords system will calculate the effective cost-per-thousand impressions (eCPM) when there are:
- A) only cost-per-click (CPC) ads entering the auction
- B) both cost-per-click (CPC) and cost-per-acquisition (CPA) ads entering the auction
- C) only viewable cost-per-thousand impressions (vCPM) ads entering the auction
- D) any cost-per-click (CPC) or cost-per-acquisition (CPA) ads entering the auction
79.) If an advertiser chooses to run ads in image formats, Google will:
- A) display these ads on the Search Network
- B) charge an additional fee to serve these ads
- C) require that cost-per-thousand impressions (CPM) bidding be used
- D) display these ads on the Display Network
80.) True or False: When an advertiser edits an ad extension, all the performance statistics are lost.
- A) True
- B) False
81.) Jackie is an advertiser who wants to reach people by using both remarketing and Product Listing Ads. What’s the best targeting strategy for her?
- A) Create one ad group targeted to both remarketing and Shopping
- B) Create a combined remarketing and Shopping campaign
- C) Create two ad groups: one targeted to remarketing and the other to Shopping
- D) Create separate remarketing and Shopping campaigns
82.) What can you do by creating a separate campaign that’s targeted only to the Display Network?
- A) Allocate budget and control spend more effectively across campaigns
- B) Exclude irrelevant placements and categories
- C) Set specific maximum cost-per-click (CPC) bids for automatic placements
- D) Set a separate placement bid at the ad group level
83.) Display inventory on the Display Network is published by AdSense or:
- A) The DoubleClick Ad Exchange
- B) AdWords
- C) Teracent
- D) Right Media
84.) An advertiser is running a placement-targeted campaign on YouTube, and is consistently reaching the campaign’s daily budget. The advertiser is also receiving conversions at the expected cost-per-conversion. Based on this information, the advertiser should:
- A) increase the campaign’s budget.
- B) select a specific demographic targeting group.
- C) decrease the campaign’s budget.
- D) decrease the cost-per-click (CPC) bid.
85.) Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Display Network?
- A) Placement
- B) Affinity audiences
- C) Remarketing
- D) Topic
86.) Which bidding option is best suited for an advertiser focused on branding goals?
- A) Cost-per-click (CPC)
- B) Viewable cost-per-thousand impressions (vCPM)
- C) Cost per acquisition (CPA)
- D) Effective cost-per-thousand impressions (eCPM)
87.) What is a benefit of using the Ad gallery to create an image ad?
- A) An ability to choose from pre-existing design templates.
- B) An ability to extend a display campaign’s reach to Google search partners.
- C) An ability to automatically adjust image content based on campaign performance.
- D) An ability to automatically create image ads from existing ad text.
88.) In order to use remarketing with Google Analytics, you need to:
- A) have a goal conversion rate of 20%
- B) have a goal conversion rate of 30%
- C) have at least one active AdWords account
- D) have your Google Analytics and AdWords accounts linked
89.) Which is a benefit of using a Lightbox ad?
- A) You can run it on both the Search and Display Network
- B) There’s no cost for engagement with the ad
- C) You can be charged only for click-throughs
- D) You can use any Display Network targeting method
90.) Where can you place a client’s image and video ads?
- A) On the Search Network and YouTube
- B) On the Search and Display Networks
- C) On the Search Network only
- D) On the Display Network only
91.) Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display option:
- A) uses keywords to target web pages with relevant content and uses predictive models to determine which pages are most likely to result in conversions
- B) optimizes affinity targeting to place ads on all relevant web pages
- C) optimizes keywords and applies affinity targeting conversion models to target ads
- D) uses dynamic placement to target web pages and applies predictive conversion models to target ads
91.) How does an extension work on a Display ad?
- A) It extends the ad below the fold
- B) It adds extra information, like a location or phone number
- C) It extends the length of the ad placement
- D) It adds a testimonial
92.) Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:
- A) reach men, women, and children of all ages who need any kind of athletic shoes
- B) reach shoppers who are ready to buy right away
- C) increase brand awareness
- D) sell high-end running shoes to competitive marathon runners
93.) You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?
- A) Use the “Education” business type
- B) Use a custom feed
- C) Include “textbooks” and “study guides” as keywords
- D) Implement the remarketing tag after the body tag
94.) Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client’s goal?
- A) An interactive Lightbox display ad on the Display Network that’s focused on the restaurant’s most popular menu items
- B) A text ad with keywords describing the most popular menu items, like “fish tacos,” on the Search Network
- C) An image ad featuring a drawing of the restaurant on the Display Network
- D) A text with a call extension on the Search Network
95.) You might choose to use preferred layouts for dynamic display ads if your client:
- A) wants to choose the layouts but not the features
- B) doesn’t care if AdWords chooses the layouts and features
- C) wants to choose the layouts and features
- D) wants to choose the features but not the layouts
96.) Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?
- A) Managed placements
- B) In-market audiences using the “Infant & Toddler Feeding/Toddler Meals” category
- C) Dynamic remarketing
- D) Similar audiences
97.) Hayley’s client wants to drive sales of her new cookbook that’s about gluten-free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the “Target and bid” setting, her client’s ads can show when:
- A) the keywords and bid match
- B) the keywords and topics match
- C) only the keywords match
- D) only the topics match
98.) In-market audience targeting consists of people:
- A) who are currently researching options and actively considering buying a product or service like yours
- B) who are interacting with contextually relevant content
- C) whom you’ve reached through remarketing
- D) who are in your overall target demographic group
99.) What’s something you can do in Ad gallery to enhance a dynamic display ad?
- A) Make the call-to-action button blink
- B) Add a flashing border
- C) Customize your logo and colors
- D) Upload your own call-to-action button
100.) Which practice would be acceptable under Google’s editorial and technical requirements?
- A) Including a generic phrase like “Buy products, click here”
- B) Linking to a site that’s under construction
- C) Promoting documented copyrighted content
- D) Showing a URL that doesn’t accurately indicate the landing page, such as “google.com” taking people to gmail.com
101.) In order to use Conversion Optimizer, an advertiser must:
- A) be opted in to the Search Network
- B) have a certain number of conversions in the previous 30 days
- C) be opted in to the Search Network and YouTube
- D) be using viewable cost-per-thousand impressions (vCPM) bidding, with a certain number of viewable impressions in the previous 30 days
102.) Targeting by topic is a good strategy if your client wants to:
- A) actively manage his budget because he has strict cost-per-acquisition goals
- B) drive sales on his website
- C) control where his ads appear on the Display Network
- D) reach a specific audience
103.) On the Display Network, enhanced cost-per-click (ECPC) automatically:
- A) sets bids to maximize your conversion value while trying to reach an average return on ad send
- B) sets bids to help you get as many conversions as possible
- C) sets bids to help you get the most clicks within your target spend amount
- D) adjusts your manual bid up or down based on each click’s likelihood to result in a conversion
104.) An advertiser would benefit from using affinity audience targeting if they want to reach people:
- A) regardless of their particular interests
- B) with a very specific interest, for example, avid marathon runners
- C) who’ve already visited their website
- D) with a particular broad interest, for example, sports fans
105.) The dynamic remarketing tag collects data such as:
- A) affinity group characteristics
- B) number of code snippets
- C) business ID numbers of visitors
- D) types of pages viewed
106.) Your client has a cupcake shop in a hard-to-find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?
- A) Add a location extension to her ad
- B) Prominently feature her street address in bold text
- C) Advertiser on the Search Network as well as the Display Network
- D) Add a map showing her location to her ads
107.) If you’re considering a Display Network campaign and want to estimate the reach of different targeting options, you’d use:
- A) Ad Preview and Diagnosis
- B) Keyword Planner
- C) Display Planner
- D) Google Analytics
108.) If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?
- A) Cost-per-day (CPD)
- B) Target cost-per-acquisition (CPA)
- C) Viewable cost-per-thousand impressions (vCPM)
- D) Cost-per-view (CPV)
109.) Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?
- A) Demographic targeting
- B) In-market audiences
- C) Dynamic remarketing
- D) A broad affinity audience
110.) A custom Lightbox ad must have a format hosted in:
- A) DoubleClick Campaign Manager
- B) AdWords
- C) DoubleClick Studio or AdWords
- D) DoubleClick Studio
111.) Which practice would violate Google’s editorial and professional requirements?
- A) Including a border on the ad
- B) Including a question mark in the headline
- C) Directing people to a page other than the advertiser’s homepage
- D) Showing a ValueTrack tag in the text
112.) If you’re using remarketing to reach people who’ve used your mobile app, they see your ads:
- A) while using other mobile apps on the same mobile or tablet device
- B) while browsing and using Google Maps
- C) when they enter search terms for products like yours on a mobile device
- D) each time they re-use your mobile app
113.) Viewable cost-per-thousand impressions (vCPM):
- A) lets you pay only for impressions that become viewable
- B) counts an ad as “viewable” when 75% of it is visible on the screen for 5 seconds or more
- C) applies to all ads that appear in Google Search and on the Display Network
- D) lets you bid based on AdWords’ projected views of your ad
114.) Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?
- A) A promotion from a related business, like a bakery
- B) A photo of a bride
- C) A map showing her business location
- D) A quotation about falling in love
115.) What’s needed to create a “Display Network” campaign to start promoting an app in other apps and on mobile websites?
- A) The app package name (Android) and/or app ID (iOS) of the promoted app
- B) The selection of at least two mobile targeting options
- C) Prior placement of an ad for the app on the Search Network
- D) The serial number of the promoted app
116.) What’s a best practice for building ads with Ad gallery?
- A) Create a text-heavy ad
- B) Add a visible display URL
- C) Use multiple small images
- D) Use the same template for all ads
117.) Which functionality applies to HTML5 ads?
- A) They’re easy to update but require plug-ins
- B) They use interactive content stored in containers and rendered in browsers
- C) They’re easy to update and don’t require plug-ins
- D) They can’t be viewed on mobile devices
118.) An ad may not appear correctly on mobile phones if it:
- A) is in Lightbox format
- B) uses HTML5
- C) isn’t optimized for mobile
- D) uses Flash or contains large images
119.) Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which type of AdWords campaign would be best for that?
- A) Search Network only
- B) Search Network with Display Select
- C) Search Network with YouTube Select
- D) Display Network only
120.) When creating a display ad, Ad gallery lets you:
- A) extend a Display campaign’s reach to Google search partners
- B) automatically adjust image content based on campaign performance
- C) choose from existing design templates
- D) automatically create a display ad from existing ad text
121.) Your client Kevin works for a retailer that sells eco-friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?
- A) Contextual product targeting
- B) The “Green Living Enthusiasts” affinity audience
- C) Demographic targeting
- D) Gender targeting
122.) To raise awareness of what you’re advertising without limiting who might see your ads, you should:
- A) set a mobile bid adjustment to reach more customers on mobile devices
- B) set a topic bid adjustment to show your ads on multiple pages about a specific topic
- C) add multiple targeting methods and use the “Target and bid” setting
- D) add multiple targeting methods and use the “Bid only” setting
123.) A Ready Lightbox ad can contain:
- A) just text with no image
- B) a video and images
- C) adult-oriented content
- D) a 3-D game
124.) Which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible?
- A) Conservative targeting
- B) Aggressive targeting
- C) Google Analytics
- D) Ad Preview and Diagnosis tool
125.) Which bidding type is only available for ads on the Display Network?
- A) Viewable cost-per-thousand impressions (vCPM)
- B) Target cost-per-acquisition (CPA)
- C) Cost-per-view (CPV)
- D) Maximize clicks
126.) “Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:
- A) watches the ad twice in a row
- B) hovers their finger over the ad for at least 2 seconds
- C) watches the ad for at least 2 seconds
- D) expands or interacts with the ad
127.) You have a friend who has a small business, and she wants to manage her own AdWords campaign. She has no experience with AdWords and would like to experiment with different options. Which campaign type would you recommend to start?
- A) Search Network only
- B) Display Network only
- C) Display Network with Search Select
- D) Search Network with Display Select
128.) Dynamic remarketing lets an advertiser:
- A) engage visitors to the website by opening a chat session
- B) show an ad to someone on his mobile device 24 hours after visiting the website on a desktop PC
- C) show prior visitors to his site ads that are based on products or services they saw on the site
- D) re-run an ad to increase the volume of people who will use it
129.) If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?
- A) Set the targeting for the ad group to “Broad Reach”
- B) Set the targeting for the campaign to “Target all” and resubmit the ad
- C) Set the targeting for the ad group to “Target all”
- D) Set all targeting for the ad group to “Bid Only” and at least one targeting method to “Target and bid”
130.) For advertisers bidding on a maximum CPC basis, Quality Score on the Display Network is evaluated on the:
- A) clickthrough rate (CTR) of all keywords across the account and relevance of the ad text and keywords to the advertiser’s landing page
- B) click-through rate (CTR) of the ad and relevance of the ad text and keywords to the publisher’s site
- C) Quality Score of all campaigns and regional targeting settings
- D) Quality Score of keywords across all campaigns and all ad groups
131.) A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:
- A) cost-per-day (CPD) bidding
- B) viewable cost-per-thousand impressions (vCPM) bidding
- C) Conversion Optimizer
- D) cost-per-click (CPC) bidding
132.) In order to use Conversion Optimizer, an advertiser must:
- A) must be opted in Google Search
- B) be using CPC bidding
- C) must be opted into YouTube
- D) be using CPM bidding