Which manual bidding strategy can you use to increase your reach?
Cost-per-view
Cost-per-engagement
Cost-per-click
Cost-per-thousand viewable impressions
Google Ads Display Advertising Certification Assessment Answers (Updated)
Google Ads Display Certification Exam Answer
The Google Adwords Advanced Display is now Google Ads Display Advertising Certification Assessment Answers advanced concepts, including best practices for creating, managing and optimizing Display campaigns.
Google Ads Display Certification is available in a new Google Academy for Ads experience — SkillShop. During the exam you get 49 questions randomly from 150 possible questions pool.
The Google Ads Display assessment consists of 49 questions and you have 75 minutes to complete.
- You will need a score of 80% or higher to pass
Google Ads Display Advertising Answers
Some questions:
- All channels they wish to target
- A maximum conversion number
- Keyword bids and modifiers
- The images they wish to use
What is a key benefit of Display campaigns?
- Advertisers can provide minimal input to create a Display campaign.
- Display campaigns provide highly-segmented insights for daily campaign deep dives.
- Smart Display campaigns can automatically create video content.
- Display campaign performance helps determine search recommendations.
Marco newest client believes Google Ads would be the ideal platform for his services, but he's worried that his business can't afford to compete.
What can Marco explain about Google Ads to ease his client's concerns?
A small pastry business is in the process of creating ads within their Display campaign. They find that there are two main ad formats that they can use.
What are the two main ad formats used in a Display campaign? Choose two.
Select 2 Correct Responses
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An advertiser is interested in generating conversions through Google Display ads, but they're relying on the campaign's help to set bids.
Which two bidding strategies used in Display campaigns can they choose from to automatically set their bids? Choose two.
- Enhanced CPC (cost-per-click)
- Target CPA (cost per acquisition)
- Cost per engagement
- Target ROAS (return on ad spend)
A retailer owns a large online business selling antiques. They want to create a Display campaign.
What are two of the three inputs they must supply to create a Display campaign? Choose two.
- Keyword examples
- Example placements
- Budget amount
- Creative assets
- It provides “recommended insights,” which are focused on topic targeting.
- Its reporting functionality includes exclusive placement reports designed for high-level advertising strategies.
- Its summary report provides executive summaries of total cost and bidding.
- In addition to standard Google Ads reporting, it provides reports that facilitate broad, strategic ad management.
- Manually selected targeting
- Optimized targeting and manually selected targeting
- No targeting
- Optimized targeting
- Google Maps will highlight her business along with the option for customers to see her product there.
- A video summary of her product line will be automatically created by the system and placed on YouTube.
- Her ads will appear above and below search results when people search for related keywords.
- Her ads will serve on website content related to her business or her customers’ interests based on her targeting decisions
- Automated rule creation
- Automated YouTube video creation
- Automated video production
- Automated bidding
- Keywords
- Images
- Videos
- Headlines
- By teaching her employees the fundamentals of personal budgeting.
- By optimizing her available ad budget for maximum growth.
- By finding areas of her total budget that could contribute to marketing.
- By determining which of Google’s ads are most appropriate for her brand.
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A small business uses Google Display ads to help deliver relevant advertising to people browsing the web.
Which statement is true about where Google Display ads connects with these valuable audiences?
- Google Display ads connect with audiences through apps, YouTube, and millions of other websites affiliated with Google.
- Google Display ads deliver advertising on user-selected websites that were built exclusively with Google's website builder.
- Google Display ads deliver advertising on YouTube videos from authorized creators that meet a minimum threshold of views.
- Google Display ads connect advertisers with custom-built audiences on participating network sites on all search engines.
Google Display lets advertisers choose between two main ad formats: responsive display ads and uploaded image ads.
Match the benefit of each ad type to the appropriate ad format option.
- Uploaded image ads
- Responsive display ads
- Efficiency
- Control
Kevin has a large collection of images and videos available for use but not a lot of time to design ad creatives for his Google Display ads campaign.
Which Display ad format could Kevin use to save time?
- Image ads
- Uploaded ads
- Responsive display ads
- AMPHTML ads
Smart Display Campaigns Use Full Automation To Optimize And Automate Nearly All Aspects Of Your Display Campaigns. All You Have To Do Is Provide A Few Inputs. What Can A User Input In A Smart Display Campaign?
- All channels they wish to target
- A maximum conversion number
- Keyword bids and modifiers
- The images they wish to use
Gavin Is Creating A Google Display Ads Campaign To Help Grow Sales For His Online Clothing Store. His Goal Is To Connect With Users Who Previously Viewed Pages On His Website Without Making A Purchase. Which Option Will Best Serve Gavin’s Marketing Goals?
- Similar Audiences
- Remarketing
- In-Market audiences
- Affinity Audiences
Mary Manages Google Search Campaigns And Would Like To Extend Her Reach With Google Display Ads. She’s Trying To Decide Whether To Create A Standard Display Campaign Or A Smart Display Campaign. Why Would Mary Choose Standard Display Campaigns Over Smart Display Campaigns?
- She prefers more control over all aspects of her Display campaigns.
- She wants to deliver both Search and Display Ads from the same campaign.
- She prefers to offer minimal input and relies on automated solutions.
- She wants the same level of results without managing the campaigns.
How Does Google Display Ads Grow Marketing Results For Advertisers?
- It calculates the number of times an ad is effectively run on test websites, then shows the ad on all relevant websites.
- It focuses a campaign on either Gmail, TrueView, or Chrome to better isolate specific audiences.
- It determines a user’s primary marketing objective and enables the features that will best achieve it.
- It harnesses a multitude of signals to place ads against the most relevant content.
Millie Is Managing A Google Ads Campaign For A New Client Who’s Tracking All Important Actions Post-Click And Values Each Of Their Conversion Actions Equally. What Type Of Automated Bidding Strategy Would Be Ideal For This Client?
- Conversion-focused bidding
- Awareness-based bidding
- Consideration-focused bidding
- Revenue-focused bidding
Of The Ad Formats Available On The Google Display Network, Which One Will Automatically Adjust Its Presentation To Best Fit The Available Space On Page?
- Uploaded ads
- Responsive display ads
- AMPHTML ads
- Image ads
Google Display Ads Lets Advertisers Upload Their Own Ads To The System, Allowing Advertisers Greater Control Over The Look And Feel Of Their Messaging. What Are The Two Types Of Uploaded Ads?
- Image ads and dynamic ads
- Shopping ads and remarketing ads
- Video ads and call-only ads
- AMPHTML ads and image ads
Which Of The Following Goals Can You Achieve For Your Marketing Campaign By Using Automated Bidding?
- Choose what time of day your ads will appear.
- Target specific devices exclusively.
- Reach the right user with the right message at the right time.
- Control the cost of each click.
Jacob’s Physical Toy Store Relies On Offline Metrics, Such As Store Visits And In-Store Sales. He’s Heard That Specialized Campaign Types Can Help Him Meet These Kinds Of Goals. Which Campaign Type Can Help Jacob Achieve His Offline Business Objectives?
- Display
- Video
- Local
- Discovery
Ingrid Wants To Acquire A Lot Of Exposure For A New Product Line That She’s Launching. She Understands That She Can Reach A Significant Portion Of People On The Internet With The Help Of A Display Campaign. In What Way Will A Display Campaign Achieve Ingrid’s Marketing Goal?
- Her business will be highlighted on Google Maps, with the option for customers to see her product line there.
- Her ads will appear above and below search results when people search for related keywords.
- A video summary of her product line will be automatically generated by the system and placed on YouTube.
- Her ads will serve on website content related to her business or her customers’ interests, based on her targeting decisions.
Three Core Principles, Focused On Helping Businesses Reach Their Online Potential, Are The Foundation For Google Ads. The First Of These Is Relevance. Google Ads Connects Businesses With The Right People At The Right Time. Upon Which Other Principles Was Google Ads Built?
- Control and results
- Credits and context
- Options and tracking
- Profit and privacy
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Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns.
How might Smart Display campaign reporting help Emmy?
- In addition to standard Google Ads reporting, it provides reports that facilitate broad, strategic ad management.
- Its summary report provides executive summaries of total cost and bidding.
- It provides “recommended insights,” which are focused on Topic Targeting.
- Its reporting functionality includes exclusive placement reports designed for high-level advertising strategies.
A marketer is keeping track of the revenue generated by his campaigns. He wants to get a specific return for his ad spend.
Which type of automated bidding strategy will meet his needs?
- An awareness-based bidding strategy
- A conversion-focused bidding strategy
- A consideration-focused bidding strategy
- A revenue-focused bidding strategy
What’s an advantage of the reach of Responsive Display Ads?
- They automatically adjust your creative asset’s size, appearance, and format to fit just about any native or non-native ad slot.
- They automatically adjust your creative asset’s size, appearance, and format to meet your exact branding requirements.
- They allow you to manually adjust their size, appearance, and format to meet your exact branding requirements.
- They allow you to manually adjust your creative asset’s size, appearance, and format to fit just about any native or non-native ad slot.
Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?
- Conversion-focused bidding
- Revenue-focused bidding
- Awareness-based bidding
- Consideration-focused bidding
Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
- So that spend is not reallocated between two different marketing objectives
- To avoid any potential keyword duplicates between different marketing objectives
- So that seasonal trends can be better identified for each individual marketing objective
- To prevent campaigns from becoming “Limited by Budget”
Brian owns a company that makes inexpensive replacement parts for bicycles. He’s ready to increase the scale of his business and wants to use Google Display Ads to drive sales.
Which feature of a Google Display Ads will help Brian achieve his business objectives?
- His ads can enable customers to purchase his products directly from within the ad.
- His ads can appear on Google Search results when customers are searching for specific search terms.
- His ads can contain proprietary formatting that allow him to precisely demonstrate how his products work.
- His ads can appear on websites relevant to bicycles, and therefore connect him to his potential audience.
Adam has determined that “Drive action” is the appropriate marketing objective for his new Display campaign.
What are two relevant options he might use to reach his goal? (Choose two.)
- Affinity Audiences
- Standard remarketing
- Demographic targeting
- Custom Intent audiences
- Dynamic remarketing
What are two ways Google Ads can fuel your business goals? (Choose two.)
- Increase online, in-app, in-person, and over-the-phone sales.
- Enable premium membership subscriptions.
- Reach more users by placing ads on all search engines.
- Get more of the right people to visit your website.
- Cap the number of ads you pay for, based on your business.
Maria has been told that she should use the Performance Planner on a monthly basis.
Why should she do so?
- To check for status issues
- To review new keyword opportunities
- To react to ever-changing external factors
- To analyze demographic performance
Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online.
Which option will help Robert influence customer consideration?
- Affinity Audiences
- In-Market audiences
- Custom Affinity audiences
- Demographic retargeting
Bill wants to reach valuable, relevant audiences and engage with them quickly and often with his ads. How will creating a Display Ads campaign allow him to reach his goal?
- It allows him to reach over 90% of global internet users across more than three million apps and websites.
- It allows him to identify valuable audiences and collect statistical usage data from the websites where his ad appears.
- It allows him to select for new audiences and scale down his advertising to appear on specific websites that he chooses.
- It allows him to isolate valuable audiences regionally and convert local sales the first time his ad is seen.
Brian’s desired audience isn’t covered by the segments In-Market audiences offers.
What’s another suitable option Brian could choose to help him influence potential customer consideration?
- Custom Intent audiences
- Demographic targeting
- Similar Audiences
- Standard remarketing
Which two are available in Google Ads? (Choose two.)
- Company targeting, which allows you to serve ads to the people who work for a specific company you choose.
- Variable targeting, which allows ads to be served to a subset of users on specified dates for a set ad price.
- Device targeting, which allows you to serve your ads to users on desktops, smartphones, and tablets.
- Heritage targeting, which allows advertisers to serve ads only to users who have a specified family history.
- Language targeting, which lets you reach people with your selected language as their browser’s language setting.
Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand.
Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?
- Standard remarketing
- Affinity audiences
- Dynamic remarketing
- Custom Affinity audiences
Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible.
Which automated bidding strategy should she use in her campaign?
- Target impression share
- Maximize conversions
- Target return on ad spend (Target ROAS)
- Maximize clicks
What does Performance Planner automatically do?
- Uses machine learning to target new demographics
- Sets your ad budget for maximum growth
- Forecasts how your current campaigns will perform in the future
- Recommends the perfect ad structure for your budget
Which factors should an advertiser consider when deciding on a bidding strategy?
- Results, targeted locations, and purchase history
- Customer search history, competition, and conversions
- User journey complexities, performance, and auctions
- Ad schedule and budget
Amanda uses “Influence consideration” as a marketing objective for her Google Display Ads campaign.
Which targeting options are a good fit for Amanda’s campaign?
- In-Market audiences, Affinity Audiences, Similar Audiences
- Custom Intent audiences, Similar Audiences, Custom Affinity audiences
- Custom Intent audiences, Similar Audiences, Affinity Audiences
- In-Market audiences, Custom Intent audiences, Similar Audiences
Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible.
What type of Display campaign should she run?
- A Smart Display campaign
- A Dynamic remarketing campaign
- A Standard Display campaign
- A Standard remarketing campaign
Lucy is creating a new Display campaign with the goal of building awareness.
Which two targeting options might be suitable for her to use? (Choose two.)
- Demographic targeting
- Custom Intent audiences
- In-Market audiences
- Standard remarketing
- Affinity audiences
Julie wants to show potential customers products they previously viewed on her website.
What does Julie need in place to create dynamically generated display ads within a Dynamic Remarketing campaign?
- A Google My Business account
- A list of relevant placements
- A pre-uploaded feed
- A gallery of product images
Your company provides home maintenance services and you want to reach more potential customers. You have a limited budget to work with.
Why is Google Ads right for you?
- Your ads will be placed on all search engines.
- Machine models automatically determine your advertising budget.
- You can set your own budget and can change it at any time.
- With Google Ads you always pay using cost-per-reach, predetermined by your budget.
Which group would you be able to reach with a Google Display campaign using demographic targeting?
- Certified netware engineers
- College students
- 27-year-old men
- Residents of a certain city
Karen has opened a new business and is using Google Display Ads to build awareness of her new products. How does Google Display Ads targeting help Karen reach her marketing objective?
- By tracking website traffic, improving customer service, and driving longer customer interactions.
- By getting her ad to the people she selects, based on automated marketing objective tracking.
- By building a social following, improving customer engagement, and driving larger transactions.
- By getting her ad in front of the right people, in the right place, at the right time.
Automated bidding does the heavy lifting for advertisers on Google Ads.
What does automated bidding use to set the right bid for every auction?
- Ad extensions
- Manual control
- Seller ratings
- Machine learning
What’s one benefit of using responsive display ads?
- They can be uploaded.
- They can run on native inventory.
- They can meet exact branding requirements.
- They can respond to manual A/B testing.
Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.) Select All Correct Responses
- Enhanced CPC (cost-per-click)
- Target CPA (cost per acquisition)
- Cost per engagement
- Viewable CPM (cost-per-thousand impressions)
- Target ROAS (return on ad spend)
Which Display Ad format adjusts to available ad space?
- AMPHTML ads
- Image ads
- Responsive Display Ads
- Uploaded ads
Which statement accurately describes the reach of Affinity Audiences’ targeting?
- It reaches TV-like audiences, based on their lifestyles, interests, and passions.
- It reaches people who have the intent to purchase, updated in real time.
- It reaches past visitors as they browse network websites and use network apps.
- It reaches people while they’re actively browsing, researching, or comparing products and are close to a conversion.
How can Performance Planner serve your business?
- By finding areas of your total budget that could contribute to marketing
- By teaching your employees the fundamentals of personal budgeting
- By determining which of Google’s ads are most appropriate for your brand
- By optimizing your ad budget for maximum growth
Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page.
Which type of automated bidding strategy is Siona using?
- Target impression share
- Target return on ad spend (Target ROAS)
- Target cost-per-acquisition (tCPA)
- Maximize clicks
A small marketing group uses Google Display Ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display Ads connects with these valuable audiences?
- Google Display Ads delivers advertising only on websites that partner with Google’s Display network.
- Google Display Ads primarily connects with target audiences through Gmail, but users can configure it to reach other websites they designate as important.
- Google Display Ads connects with audiences through Gmail, YouTube, and millions of other websites partnering with Google.
- Google Display Ads delivers advertising on YouTube videos that meet a minimum threshold of views.
Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren’s marketing goal?
- Demographic targeting
- Custom Intent audiences
- Dynamic remarketing
- Affinity Audiences
What is a valid recommendation that the Performance Planner can provide?
- Create alternative versions of best performing ad variations
- Apply specific bid adjustments to device and location targeting
- Add a themed group of negative keywords
- Set a specific target CPA (cost-per-acquisition)
What are two reasons a marketer might use Responsive Display Ads? (Choose two.) Select All Correct Responses
- Improved communication: Respond immediately to any website visitor query with an automated speech system or text.
- Cost-effective: Get more conversions at a similar cost-per-acquisition.
- xtended reach: Create ads that serve in most ad slot sizes, into both native and non-native inventory.
- Insight: Provides more robust industry data than other ad formats.
- Guidance: Gives instruction to users on how to adjust ad size, appearance, and format to fit a specific ad slot.
Thelma Is Creating A Display Campaign For Her Online Toy Store. She Wants To Showcase Her Products To Parents Between The Ages Of 25 To 34. Which Option Should Thelma Select To Best Reach These Users?
- Demographic targeting
- Custom Affinity audiences
- In-Market audiences
- Affinity audiences
What are two benefits of automated bidding? (Choose two.) Select All Correct Responses
- When your ads must meet exact branding requirements.
- When you want ads that serve in all ad slot sizes.
- When your ad has exceeded budget and you must cut costs.
- When performance is your primary goal.
Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles.
What are these principles?
- Sales, consideration, and integrity
- Growth, reach, and traffic
- Relevance, control, and results
- Influence, awareness, and promotion
Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales.
Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?
- An investment of $40,000 to generate 2,000 conversions and a CPA of $20
- An investment of $30,000 to generate 1,500 conversions and a CPA of $20
- An investment of $28,000 to generate 1,400 conversions and a CPA of $20
- An investment of $21,000 to generate 1,400 conversions and a CPA of $15
What’s provided by Responsive Display Ads?
- Reach, scale, control
- Complete creative control and simplicity
- Reach, simplicity, automation
- Complete creative control and reach
You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign.
In Google Display Ad campaigns, what are Similar Audiences built from?
- Topics
- Placements
- Keywords
- Remarketing lists
Doreen Uses Google Search To Reach Customers As They Search For Products Similar To Hers. She’d Like To Create A Display Remarketing Campaign To Reconnect With Users And Increase Sales. How Might Remarketing Help Her Meet This Marketing Objective?
- It reaches TV-like audiences, based on a holistic picture of their lifestyles, interests, and passions.
- It allows her to show ads to people who previously visited her website as they browse websites and use apps.
- It reaches audiences who differ from those on an original remarketing list or other uploaded compatible list.
- It reaches specific audiences based on declared data.
Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage. What are the two main ad formats used in a Standard Display campaign? (Choose two.) Select All Correct Responses
- Text ads
- Responsive Display ads
- Call-only ads
- In-stream video ads
- Uploaded ads (Image & AMPHTML)
Why Should An Advertiser Consider Using Responsive Display Ads?
- They offer unlimited placement across the web for a lower overall cost than other ad formats.
- They help advertisers and publishers deliver a faster experience to their audiences using AMP.
- They offer advertisers far greater control over where their finished ads display on websites.
- They’ll automatically create ads from your images, videos, headlines, logos, and descriptions.
What’s a characteristic of Responsive Display Ads?
- They let you create ads that serve in all ad slot sizes.
- They offer greater control over the way your ads look and feel.
- They enable publishers to deliver a faster experience using AMP.
- They help limit ads to banner-eligible slots.
Which statement is true about the value of Google Display Ads?
- It enables advertisers to reach customers searching for specific search terms.
- It uses best-in-class automation and bidding to reach millions of users at just the right moment.
- It bundles the pillars of a campaign to reach millions of valuable audiences across the internet.
- It offers advertisers the most control over the geographic locations where their ads will be seen.
What’s an advantage of Responsive Display Ads?
- They’re built for performance, reach, and scale.
- They enable advertisers to control all aspects of their branding.
- They’re limited to banner-eligible slots.
- They don’t require you to upload images, videos, headlines, logos, and descriptions.
A Company That Produces Sporting Equipment For Senior Citizens Would Like To Use Google Display Ads To Reach New Customers. Their Product Line Gears Toward People, With Or Without An Identified Interest In Sports, Over The Age Of 65. Which Option Can Best Help Them Reach These Users?
- Demographic Audiences
- In-Market Audiences
- Affinity Audiences
- Dynamic Remarketing
Simon’s using a Google Smart Display campaign to build out his ads.
What benefit do Google Smart Display campaigns give Simon?
- His ads are automatically generated from Google’s content providers, matching his website’s data feeds to the most relevant images and descriptions available.
- His ads can be manually built using his custom-sized headlines, descriptions, logos, and images
- His ad formats are lifted directly from his data feeds, allowing him full control over their size, placement, and screen orientation.
- His ads are automatically generated from the building blocks he provides, like headlines, descriptions, logos, and images.
When should you use responsive display ads?
- When your ads will only be run in banner-eligible slots.
- When your primary goal is to control the look and feel of your ads
- When your primary goal is performance.
- When your primary goal is meeting branding requirements..
Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign.
Why would Alan choose “Build awareness” as his marketing objective?
- To reengage users who previously showed interest in his scooters.
- To dynamically generate ads, based on an audience’s interest in scooters.
- To engage with audiences who previously bought his scooters.
- To reach a broad audience for his scooters.
Colin Wants To Get The Word Out About His Newest Product. He’s Planning To Create A Google Display Campaign With Building Awareness As His Marketing Objective. Why Would Colin Choose “Build Awareness” As His Marketing Objective?
- He wants to get his newest product in front of as many people as possible.
- He wants to create dynamic call-only ads to reach specific audiences.
- He wants to use Google’s automation technology to grow direct sales of his products.
- He wants to engage users who intend to purchase his products and are actively researching them.
You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget.
What are two benefits of using automated bidding? (Choose two.)
- Manual control
- Machine learning
- Bidding suggestions
- Sitelink extensions
- Auction-time bidding
Francis Tries To Explain To His Boss The Benefits Of Using Automated Bidding. Match These Aspects Of Automated Bidding With The Benefits They Serve.
- Auction-time bidding
- Depth of signals used and cross analysis
- Machine learning
- Time saved
- Tailors bids to each user’s unique context, using relevant signals present at auction time
- Alleviates the strain on marketing resources by automating more manual tasks
- Integrates a large variety of signals and considers new ones to evaluate user intent
- Algorithmically helps set the appropriate bid for each and every auction
Trina Is Considering Using Automated Bidding, As She’s Looking To Make Her Campaign Management Process More Efficient. What Are Three Ways That Automated Bidding Can Improve Efficiency?
- Sets manual bids for specific times of the day
- Saves time and marketing resources
- Minimum and maximum bid values are determined by the daily budget
- Sets the appropriate bid for each and every auction
- Integrates a large variety of signals to evaluate user intent
Cassandra wants to customize her Google Display Ads based on how potential customers previously engaged with her website. Which option best suits her needs?
- Similar Audiences
- Remarketing
- In-Market audiences
- Custom Affinity audiences
Which Display Ad format runs in both native and non-native inventory?
- Uploaded ads
- Responsive Display Ads
- AMPHTML ads
- Image ads
Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?
- Users actively researching and intending to buy new products or services
- Audience interest around different topics
- Input from specific landing pages and keywords
- Input from keywords, URLs, and apps
Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Mandy achieve her business objectives?
- It places Mandy’s ads against the most relevant content by using best-in-class intent signals.
- It makes it possible for her customers to purchase art supplies directly from within her ads.
- It allows Mandy’s ads to appear above a Google Search result to people who are searching for art supplies.
- Its Google Display Ads measurable performance features select her company marketing goals automatically, requiring no input from her.
What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?
- A / B testing
- Google Ads are updated automatically
- Click-through rate averages require planning
- Auctions fluctuate all the time
Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website.
Which type of automated bidding strategy would be best for Priya’s campaign?
- Enhanced cost-per-click (eCPC)
- Target impression share
- Maximize clicks
- Target return on ad spend (Target ROAS)
Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?
- By giving advertisers control over the number of specific actions their spend will return
- By giving advertisers control over which competitors they place ads in auctions against
- By giving advertisers control over the next highest bid allowed in auctions they enter
- By giving advertisers control over the maximum they spend per month.
Which statement is true about Responsive Display Ads?
- The ads can meet exact branding requirements.
- The ads adjust to available screen space when delivered.
- They offer the advertiser more creative control than uploaded ads.
- The ads can be manually uploaded.
What’s one reason to use a responsive display ad for your campaign?
- You want to upload your ads.
- You want to increase control of your ad format.
- You want to meet your company’s branding requirements.
- You want to increase ad performance.
Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
- An investment of $9,600 to generate 1,600 conversions with a CPA of $6
- An investment of $9,800 to generate 1,400 conversions and a CPA of $7
- An investment of $9,100 to generate 1,300 conversions and a CPA of $7
- An investment of $8,400 to generate 1,400 conversions and a CPA of $6
Jake’s been trying to build brand awareness for his new clothing line. Initial branding attempts wer successful, but he now wants to scale things to a larger degree. Jake can reach a wide audience by using Smart Display campaigns. How many websites and apps are available for Smart Display campaigns to run across?
- 3,000
- 3,000,000
- 300
- 300,000
What can the Performance Planner recommend?
- Campaign-level Target CPA (cost-per-acquisition)
- Applying bid adjustments to specific locations
- Including or excluding “Google search partners”
- Using “Target impression share” as an automated bid strategy
Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign? (Choose two.) Select All Correct Responses
- Similar Audiences
- Demographic targeting
- Dynamic remarketing
- Custom Affinity Audiences
- Custom Intent audiences
In order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences who looked at products on her website, with new ads for those exact products.
Which targeting option should she choose to help achieve that goal?
- Dynamic remarketing
- Standard remarketing
- Remarketing
- Affinity Audiences
While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?
- Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction
- Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding
- Because users intent and their likelihood to complete valuable actions for your business hardly vary based on location, time, or device
- Because cross-referencing data with context to establish intent and set the appropriate bid is a more simple, direct task
What is one way that Performance Planner helps businesses increase sales?
- By choosing ad types that your target demographic finds most appealing
- By relying on customer feedback for optimal ad placement
- By maximizing the number of conversions for a spend scenario
- By providing a discount on all ads after purchasing a license
What is a key benefit of Smart Display campaigns?
- Highly segmented insights are provided for daily campaign deep dives.
- Smart Display campaigns can automatically create video content.
- A Smart Display campaign can be created with minimal input from advertisers.
- Display Network recommendations are generated based on Smart Display campaign performance.
The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding.
How can automated bidding benefit advertisers? (Choose two.)
- Allows advertisers to bid only for clicks from a specific group.
- Uses machine learning to set bids, which saves time.
- Guarantees reduced conversion costs for advertisers.
- Is auction-specific to increase the chance for conversion.
- Allows advertisers to serve ads only at specific times.
Trevor has discounted an entire line of products on his website and wants to use Google Display Ads to drive sales.
How does Google Display Ads targeting help Trevor reach his marketing objective?
- Google Display Ads will build a social following for Trevor’s products to improve customer engagement and drive larger transactions.
- Google Display Ads will build Trevor’s brand awareness by showing customized ads to customers who are browsing websites that Trevor chooses.
- Google Display Ads will help place Trevor’s ad before customers who already showed interest in his brand.
- Google Display Ads will improve Trevor’s customer-service outreach by finding audiences using his products.
When a Responsive Display Ad is automatically assembled, what’s adjusted to fit the ad slot?
- Size, appearance, and format
- Format, appearance, and external links
- Format, image sizes, and external links
- Size, external links, and font
Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration.
How does Google Display Ads targeting help Bill reach his marketing objective?
- By allowing Bill to increase per-transaction sales by adjusting the prices of his products, based on customer interest.
- By allowing Bill to show his ads to the exact audience he selected, based on his automated marketing objective.
- By allowing Bill to improve the customer experience by finding only those who are interested in his products.
- By allowing Bill to strategically show his message to users when they’re actively browsing, researching, or comparing the types of products he sells.
Kim is seeing significant performance from her Google Display remarketing campaign, and wants to expand upon it.
Which targeting option should she choose to accomplish this?
- In-Market audiences
- Demographic targeting
- Custom Intent audiences
- Similar Audiences
Why should your business use Performance Planner?
- It validates budgets against other vendors in the same market.
- It is the only ad budgeting software on the market.
- It makes recommendations that are validated using machine learning.
- It helps businesses determine a go-to-market strategy.
Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)
- Keywords
- Bids
- Budgets
- Ad extensions
- Ads
Which type of automated bidding strategy is Target return on ad spend (ROAS)?
- Conversion-focused bidding
- Revenue-focused bidding
- Consideration-focused bidding
- Awareness-based bidding
Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales.
How can Google Display Ads help Gloria achieve her business objective?
- It harnesses best-in-class intent signals to place her ads against the most relevant content.
- Her ads enable customers to purchase her clothing items directly from within the ad.
- It automatically defines her marketing objective and provides her the features and options that are relevant to her audience.
- It allows her ads to appear above a Google Search result to people who are searching for surfing attire.
How does Google Display Ads drive marketing results every day for thousands of advertisers around the world?
- It allows them to run ads and connect with audiences through Gmail, YouTube, and millions of other websites.
- It allows them to focus their campaigns on either Gmail or TrueView, in order to better isolate specific audiences.
- It enables them to create online purchasing options native to Display ad formats.
- It allows them to choose which specific YouTube videos they want their ads to be placed on.
Phillip wants to create a new Google Display Ad campaign and base his targeting on an existing remarketing list named Checkout Abandoners.
How can the Similar Audiences targeting option help Phillip achieve his marketing goals?
- Similar Audiences will find websites and apps that users on the Checkout Abandoners list have visited.
- Similar Audiences will find web content relevant to users on the Checkout Abandoners list, and recommend sites where Phillip can choose to place his new ads.
- Similar Audiences will automatically generate lists with keywords and URLs taken from the Checkout Abandoners list.
- Similar Audiences will find users who are similar to those on the Checkout Abandoners list.
Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?
- Search
- Shopping
- Display
- Video
Which two statements are true about the use of targeting options to optimize a Google Ads campaign? (Choose two.)
- Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones.
- Occupancy targeting allows advertisers to serve ads to households with a specific number of occupants.
- Employment targeting allows you to serve your ads only to those people who work in a specified field.
- Location targeting allows your ads to be served only in the specific geographic locations you choose.
Karen owns a large online business selling antiques. She wants to create a Smart Display campaign.
What are two of the three inputs she must supply in order to create a Smart Display campaign? (Choose two.)
- Keyword examples
- Example placements
- Budget amount
- Creative assets
- Interest categories
How is using non-last-click attribution conversions useful for Performance Planner forecasts?
- To find growth opportunities regarding device targeting
- To allocate budgets that drive incremental conversions
- To take advantage of seasonal trends throughout the year
- To identify the most profitable location targeting
Olivia manages an online store that sells musical instruments. She’ll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts.
Which targeting option should Olivia choose in order to achieve her marketing goal?
- Affinity audiences
- Similar Audiences
- Dynamic remarketing
- Demographic targeting
When deciding between Responsive Display Ads and uploaded ads, when would you opt for control rather than for efficiency?
- When your ad has exceeded budget and you must cut costs.
- When you want ads that serve in all ad slot sizes.
- When performance is your primary goal.
- When your ads must meet exact branding requirements.
Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?
- In-Market audiences
- Demographic targeting
- Custom Affinity audiences
- Similar Audiences
Loretta is the advertising director for a large meal-kit company. She’s setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach.
Which statement most accurately describes the reach a Google Display Campaign can provide Loretta?
- It allows her to reach over 90% of local internet users across thousands of apps and websites.
- It allows her to reach over 75% of regional internet users across thousands of apps and websites.
- It allows her to reach over 75% of national internet users across millions of apps and websites.
- It allows her to reach over 90% of global internet users across millions of apps and websites.
Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload.
Which automated bidding strategy should Rashid consider using?
- Maximize conversions
- Target return on ad spend (Target ROAS)
- Enhanced cost-per-click (eCPC)
- Target impression share
What can automated bidding help an advertiser improve?
- Performance
- Calls-to-action
- Competition
- Languages
Claire has created a Google Display Remarketing campaign. What’s the most likely reason she decided on remarketing?
- Increase clicks
- Drive action
- Build awareness
- Influence consideration
When should you use AMPHTML ads? (Choose two.)
- When your goal is to provide faster ad experiences.
- When your goal is to maximize the reach and scale of your campaign.
- When your goal is maximum creative control.
- When your goal is to provide safer ad experiences.
Your company wants to have greater success online.
What are two ways that Google Ads can drive your business goals? (Choose two.)
- Place your business’s ads on every available search engine.
- Boost your conversions by connecting you to people in the moments that matter.
- Help you reach a wider audience and maximize exposure.
- Coach your company to fully move to an online-only presence.
- Cap the number of ads you pay for, based on your business.
How do Responsive Display Ads use automation?
- Responsive Display Ads use a machine-learning model to determine optimal assets for each ad slot using predictions based on an advertiser’s performance history.
- Responsive Display Ads leverage powerful machine-learning models to generate reports customized to meet the specific requirements of each campaign.
- Responsive Display Ads automate ad creation for most apps, but not desktop and mobile devices.
- Responsive Display Ads use a machine-learning model to create an advertiser’s assets, using assets that have performed well in the past.
Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?
- A recommended average daily budget
- Recommended campaign bid scaling
- A recommended Campaign-level Target CPA (cost-per-acquisition)
- A recommended Campaign-level Target ROAS (return-on-ad-spend)
What are key factors to keep in mind when choosing a bidding strategy for your campaign?
- Performance, auctions, and user journey complexities
- Budget, competition, and user thought processes
- Location, calls-to-action, and user conversion costs
- Targeting, auctions, and campaign cost-per-click
Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.) Select All Correct Responses
- Age
- Occupation
- Location
- Gender
- Postal code
You’ve been tasked with marketing a new line of plumbing services, but you have a set budget that you cannot exceed.
Why is Google Ads a viable option?
- Google Ads allows you to cap the number of ads you pay for, based on your business.
- Google Ads guarantees phone calls to your business.
- Google Ads offers separate auctions for low budgets.
- Google Ads gives you control over your budget.
Which Display Ad format automatically creates ads from uploaded headlines, logos, images, and videos?
- Image ads
- Responsive Display Ads
- AMPHTML ads
- Uploaded ads
How does automating your bid contribute to a successful Google Ads campaign?
- Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent.
- Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.
- Cross-referencing data with context to establish intent and set the appropriate bid is a simple and direct task.
- The customer journey has become more direct, so setting bids should be based on general user behavior.
Which Display Ad format should you use if you’re concerned about malware and want a secure ad experience across platforms?
- Image ads
- AMPHTML ads
- Responsive Display Ads
- Search ads
Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google Display campaign option can Joshua use to feature the same skateboards viewed to potential customers who didn’t complete a purchase?
- Custom Affinity audiences
- Standard remarketing
- Custom Intent audiences
- Dynamic remarketing
As a marketing director at a large company, Cara’s considering launching a Google Display Ads campaign, as it will let her reach global internet users across as many websites and apps as possible.
What’s another benefit a Google Display Ads campaign will provide Cara?
- It allows her to collect statistical usage data from the websites where her ad appears.
- It makes it possible for her to engage with valuable audiences quickly and often.
- It can sometimes be used as a Shopping campaign.
- It can always be used as a Shopping campaign.
Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day.
How can automated bidding help her?
- By keeping her ads updated with new copy.
- By guaranteeing improved results.
- By automatically setting the maximum CPC bid limit.
- By setting her bids when auctions happen.
Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option.
What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?
- Reaches users based on their lifestyles, interests, and passions.
- Shows ads to users based on a combination of declared and inferred data.
- Connects him with audiences most interested in what he has to offer.
- Finds users that are similar to an original remarketing list.
Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns.
What’s one automation model that Smart Display campaigns provides that might help Mike?
- Automated rule generation
- Automated ad language translation
- Automated targeting
- Automated video production
What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.)
- Parents of infants
- Golf enthusiasts
- Men and women, ages 35 to 44
- People looking to buy a car
- TV comedy fans
How does Google Display Ads help advertisers meet their marketing objectives and drive results?
- By offering the ability to display Bumper ads.
- By helping advertisers deliver relevant advertising as people browse the web.
- By helping advertisers reach customers searching for specific search terms.
- By bundling together all the pillars of a campaign.
What can the Performance Planner assist you with?
- To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool
- To determine which Google Ads features should be enabled to get the best performance from your campaigns
- To analyze the search term report and add both keywords and negative keywords, depending on historical performance
- To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)
Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy.
Which type of automated bidding strategy will Viktor be using?
- Conversion-focused bidding
- Revenue-focused bidding
- Consideration-focused bidding
- Awareness-based bidding
Kevin is determining which Google Display Ads format to use, and choosing between efficiency and control.
Match the ad he’s creating to the appropriate ad format option.
Responsive Display Ads
Uploaded image ads
Efficiency
Control
Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.) Select All Correct Responses
- Negative keywords
- URLs
- Keywords
- Topics
- Offline conversions
Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat.
Which story shows Quinn using remarketing to drive action?
- Quinn remarkets using his original business objectives and campaigns, with new users from an uploaded compatible list. By leveraging existing materials, he aims to extend his reach while saving cost.
- Quinn creates a list of cart abandoners that identifies users who visited his website, considered buying his clothing, but didn’t purchase. He shows them an ad with a promotional discount code.
- Quinn uses the In-Market audience segment for baking supplies with the intent of reaching potential customers while they’re actively browsing for women’s apparel and are close to a conversion.
- Quinn creates a custom audience segment using keywords and URLs as inputs. He hopes to extend his audience to customers interested in women’s accessories.
Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience. What’s a compelling reason for Zoe to use Affinity Audiences?
- Affinity Audiences enables her to show ads to users based on the sports teams they have an affinity for.
- Affinity Audiences allow her to reach sports fans who’ve previously visited her website.
- Affinity Audiences allow her to reach sports fans who’ve opted in to receive emails about sports.
- Affinity Audiences allow her to reach sports enthusiasts.
Match each business objective with the Google Ads campaign type that best meets it. (Each campaign type can be used only once.)
To advertise a business’s online and local inventory and boost website or store traffic.
To increase engagement, app installs, and in-app actions (like signing up for a newsletter).
To increase exposure and reach audiences with specific interests across the web.
Shopping campaign
Display campaign
App campaign
Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)
- Performance Planner is free to use with any merchant-hosted storefront.
- Performance Planner forecasting is powered by billions of Google searches conducted each week.
- Performance Planner leverages machine learning for forecasting.
- Performance Planner will help her identify funds from other operational budgets to allocate to marketing.
- Performance Planner integrates with other budgeting software, such as QuickBooks.
Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
- Target return on ad spend (Target ROAS)
- Target cost-per-acquisition (tCPA)
- Target impression share
- Maximize clicks
Marie is a marketer trying to maximize specific user actions after the click.
Which automated bidding strategy should she use to accomplish this?
- Retention-focused bidding
- Consideration-focused bidding
- Conversion-focused bidding
- Awareness-based bidding
When Visibility Is The Campaign Goal, Which Bidding Strategy Should An Advertiser Choose?
- Enhanced cost-per-click (eCPC)
- Maximize Conversions
- Target impression share
- Maximize clicks
You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
- With Google Ads you always pay using cost-per-reach, predetermined by your budget.
- Google Ads saves you time by deciding what your budget will be on a daily basis.
- With Google Ads, your ads will show on every available search engine.
- With Google Ads, you can choose a maximum amount to spend per month.
Susan doesn’t have time to create Display Ads herself. She hopes to use a Smart Display campaign to automatically generate ads.
Which two building blocks must Susan supply in order for a Smart Display campaign to automate her ad creation? (Choose two.)
- Videos
- Ad dimensions
- Headlines
- Images
- Keywords
Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.) Select All Correct Responses
- Provide clear forecasts that allow for smoother purchasing.
- Place ads for his business on all search engines.
- Help users find and discover his products.
- Increase overall installs and interactions with his app.
- Sell him business leads at a preset price.
Which type of automated bidding strategy is target cost-per-acquisition (CPA)?
- Consideration-focused bidding
- Conversion-focused bidding
- Awareness-based bidding
- Revenue-focused bidding
What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)
- Distribution
- Validation
- Simulation
- Instrumentation
- Differentiation
Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons.
Which marketing objective should Frank choose when creating his Display campaign?
- Build awareness
- Influence consideration
- Drive action
- Increase sales
Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?
- User intent and likelihood to complete valuable actions for your business do not vary based on location, time, or device.
- The appropriate bid can often be a static target that is challenging to reach.
- If you do not bid efficiently, you could miss valuable conversions.
- The customer journey has become more complex and therefore bids should be based on general user behavior.
Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options.
Which campaign types are available to her in Google Ads?
- Search, Display, Video, App, and Access
- Search, Display, TV, Shopping, and App
- Social, Display, Video, Shopping, and App
- Search, Display, Video, Shopping, and App
Match the marketers with the Display Ad format that fits them best. (Formats can be used more than once.)
Mira wants the most freedom (creative control) to decide how best to combine her different images, text, and logos.
Sherry wants faster ads, that are lighter in load.
Sandy wants to create safer ads and reduce the risk of malware.
Miko needs to reduce his overhead for managing ad portfolios within ad groups and campaigns.
Tommy values performance over everything else.
Responsive Display Ads
None
Image ads
AMPHTML ads
Responsive Display Ads
Why is using the performance targets feature after utilizing the Performance Planner recommended?
- This practice allows you to receive detailed insights from Google Analytics with regards to how website behavior is impacted after applying Performance planner recommendations.
- This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.
- This practice allows you to ensure seasonality and budget reallocation are accounted for future periods so you can prevent your campaigns from becoming “Limited by Budget”.
- This practice allows you to fully automate all aspects of account management to improve the likelihood of meeting performance targets.
How does Google Display Ads drive results every day for thousands of advertisers?
- It combines search, shopping, and image ads to create the most relevant ads across the web.
- Its ability to automatically set marketing objectives influences how campaigns perform and how visible ads are.
- Its technology bundles together all the pillars of a campaign to help isolate valuable audiences.
- Its real-time view of context and behavior across the web powers unique understandings of intent.
Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence.
Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?
- Search
- Shopping
- Video
- Display
Samira recently opened an online potted plant store and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed.
What Google campaign type will help her reach her most valuable audiences?
- App campaigns, which can increase engagement, app installs, and even in-app actions, such as ordering her products.
- Television campaigns, which promote her products directly to consumers while they are watching their favorite network and cable TV programs.
- Social Media campaigns, which showcase her products to users while they browse their favorite social media platforms.
- Shopping campaigns, which promote her products by giving consumers detailed information about what she is selling before they click her ad.
Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
- Search, Display, Video, Print, and App
- Search, Display, Video, Shopping, and App
- Social, Video, App, Audio, and Shopping Ads
- Search, Print, TV, Shopping, and App
What does a Responsive Display Ad use in its machine-learning model to determine the optimal combination of assets for your ad slot?
- Predictions built from ad portfolio data, aggregated across benchmark businesses.
- Predictions built from your performance history.
- Predictions built from files exported from your CRM.
- Predictions built from performance data across your industry.
What’s a key benefit of Responsive Display Ads?
- They have a library of creative assets to match your product.
- They’re complex to build, giving you total control of how they display.
- They use a machine-learning model that gives you options for building them.
- They automatically create ads that serve all ad slot sizes.
- or
- You can upload your own creative assets.
- You can upload your own ads using templates.
- You can set the ads to run in banner-eligible slots.
- You can choose images from their built-in libraries.
Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing.
How can Dynamic remarketing benefit him?
- It will show exact products to potential customers that have previously seen them on his website.
- It will help him display new products to previous visitors who viewed, but did not purchase, a product he sells.
- It will connect with users based on their demonstrated in-market behavior and purchase intent.
- It will reach audiences based on their lifestyles, interests, and passions.
Knowledge Check Assessment
What two main ad formats can be used in a Google Display ads campaign?
Select All Correct Responses
- Search Ads
- Uploaded Ads
- Social Ads
- Responsive Display Ads
Which of the following are the benefits of using Responsive Display Ads?
Select All Correct Responses
- Simplicity
- Automation
- Control
- Reach
Uploaded ads give advertisers access to more inventory than Responsive Display Ads.
- True
- False
Advertising with Google Ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios?
- These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network.
- These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube.
- These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer.
- These ads promote your products by giving users detailed information about what you're selling. They appear on Google Shopping and next to search results.
- Search
- Video
- Universal App
- Shopping
How can Google Ads help you advance your business goals?
- By building awareness of your brand
- By driving online, in-app, in-person, and over-the-phone sales
- By influencing consideration of your products and services
- All of the above
What are the three main automation components of Smart Display campaigns?
Select All Correct Responses
- Automated bidding
- Automated conversions
- Automated creatives
- Automated targeting
Which of the following is not a component of Google Display ads' value proposition?
- Intent
- Machine learning
- Performance
- Search
Match each auto-bidding strategy to the right campaign goal.
- Target ROAS
- Target CPA
- Target Impression Share
- Maximize clicks
- Traffic
- Revenue
- Visibility
- Conversions
Which of the following is a core benefit of Google Ads automated bidding?
- Auction-time bidding
- Daily budget pacing
- Impression share-based bidding
- User ID-based bidding
What are the three marketing objectives that can be met via targeting on Google Display ads?
Select All Correct Responses
- Build awareness
- Drive action
- Generate buzz
- Influence consideration
What two types of remarketing can be used on Google Display ads?
Select All Correct Responses
- Custom remarketing
- Dynamic remarketing
- Email remarketing
- Standard remarketing
Which targeting option is best for achieving brand awareness?
- Affinity
- Custom Intent
- In-Market
- Remarketing
Which targeting option is best for influencing consideration?
- Custom Affinity
- Custom Intent
- Demographics
- Remarketing
To raise awareness of what you’re advertising without limiting who might see your ads, you should:
To raise awareness of what you’re advertising without limiting who might see your ads, you should:
- set a mobile bid adjustment to reach more customers on mobile devices
- set a topic bid adjustment to show your ads on multiple pages about a specific topic
- add multiple targeting methods and use the “Target and bid” setting
- add multiple targeting methods and use the “Bid only” setting
Explanations:
“Bid only” doesn’t restrict your ads to showing for the targeting method you’ve selected
Doesn’t restrict your ads to showing for the targeting method you’ve selected
Read more here: https://support.google.com/adwords/answer/1209882?hl=en
Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client’s goal?
Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client’s goal?
- An interactive Lightbox display ad on the Display Network that’s focused on the restaurant’s most popular menu items
- A text ad with keywords describing the most popular menu items, like “fish tacos,” on the Search Network
- An image ad featuring a drawing of the restaurant on the Display Network
- A text with a call extension on the Search Network
Explanation:
Question creates some confusion. In given answers an image ad and lightbox ad both could be used for “branding”. However in most cases lightbox ad seems a better solution, but if you are focusing on “menu items”, do you really directly “increasing brand awareness” as in given question? Reach, captivate, and delight your potential customers with interactive Lightbox ads. When people engage with Lightbox ads by clicking, tapping, or hovering, the ads respond. They may expand to fill the screen, display videos, or allow people to tap through a set of images.
Read more here: http://adwords.blogspot.in/2014/12/making-mobile-easier-lightbox-ads-now.html
For an ad entering an auction on the Display Network, the Google Ads system will calculate the effective cost–per–thousand impressions (eCPM) when there are:
For an ad entering an auction on the Display Network, the Google Ads system will calculate the effective cost–per–thousand impressions (eCPM) when there are:
only cost-per-click (CPC) ads entering the auction
both cost-per-click (CPC) and cost-per-acquisition (CPA) ads entering the auction
only viewable cost-per-thousand impressions (vCPM) ads entering the auction
any cost-per-click (CPC) or cost-per-acquisition (CPA) ads entering the auction
The old name of this question is:
For an ad entering an auction on the Display Network, the AdWords system will calculate the effective cost–per–thousand impressions (eCPM) when there are:
Explanations:
The Effective CPM (eCPM) is a metric used in Google Adwords to compare CPC and CPM ads compiting for the same place in a bid. This way, each ad is positioned with the same criteria: Effective CPM. It needs to be calculated only for CPC ads, since CPM ads are stil bidding with that metric.
Actually the given answers are creating confusion. A definition of ecpm is created if CPC and vCPM ads compete for the same Display Network Placement. But, in the given answers, vCPM is missing and CPA is being questioned instead.
“To keep things fair, when CPC and vCPM ads compete for the same Display Network placement, the two types of ads are compared apples-to-apples on how much they’re effectively willing to pay for the impression. With a vCPM ad, the max viewable CPM bid represents how much the advertiser is willing to pay for each 1,000 viewable impressions; with a CPC ad, Google estimates how many clicks the ad might receive in 1,000 impressions to get the comparison.”
Read more here: https://support.google.com/adwords/answer/2630842?hl=en
Source
Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Display Network?
Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Display Network?
Clicks
Clickthrough rate (CTR)
Conversions
Impressions
Explanation:
If you campaign is direct-response orientated, then you should focus on conversions and CPA bidding strategies. In other words, if you want customers to take a direct action on your site, and you’re using conversion tracking, then it may be best to focus on conversions. Cost-per-acquisition (CPA) bidding lets you do that.
Advertisers with direct response goals are usually more concerned maximizing their return-on-investment than creating brand awareness. The key success metric for direct response campaigns is conversions, since this tells you how many people are completing a goal activity on your site. A goal activity could be any action that a visitor could take on your site that you consider to be valuable, such as purchases or sign-ups.
Read more here: https://support.google.com/partners/answer/2769532?hl=en
If a display ad has been disapproved, how do you submit a request for another review?
If a display ad has been disapproved, how do you submit a request for another review?
Open and then resubmit the ad
Click “Re-review display ad”
Email [email protected] to find out why it wasn’t approved
Edit your ad so it complies with Google policy and re-save it
Explanations:
If your ad or extension is disapproved, it means that it won’t run because it doesn’t comply with AdWords advertising policies. Do not submit your ads for review until you’re sure that the violations are fixed. This is important because if your ads, keywords, or sites are repeatedly disapproved for violating our advertising policies, your AdWords account could be suspended meaning that your ads would no longer run.
To fix a disapproved ad, read the policy closely and then edit your ad so that it complies with the policy.
Read more here: https://support.google.com/adwords/answer/1704381?hl=en